Obvious is an online retailer of contact lenses, glasses and sunglasses. Headquartered in Vancouver, British Columbia, and with physical stores in Vancouver and Toronto, they are one of the largest online contact lens retailers in North America, and the world's largest online prescription eyewear seller. In 2013, it clearly sold over $ 218 million in merchandise.
Video Clearly
History
Founded in 2000 as Coastal Contact by Roger Hardy and his sister Michaela Hardy, who purchased the "contact lens" keyword from AltaVista, meaning that all searches for "contact lenses" were accompanied by Coastal Contacts banner ads. On the first day, they got 30 orders; in the first month, they have $ 68,000 in sales. In addition to lower prices, the company provides online order fulfillment on the same day.
In 2004, Coastal Contacts collected $ 6 million in an initial public offering, which they used to expand into the UK and parts of Europe. At the end of 2004, they acquired mail order contact lenses business in Europe, LensWay. In 2006, they acquired two more companies: one in the Netherlands and one in Japan. In 2009, the company increased their revenues to $ 140 million. They moved into the eyewear market in 2008. They source parts for eyeglasses from independent manufacturing around the world, but retain control over the final assembly.
In January 2012, they sent over 80,000 prescription eyeglasses, setting service records for online sales of prescription-made eyeglasses in a month. In 2012, the company has sold more than $ 1.2 billion in retail eyewear sales over the Internet since its inception and served more than 5 million subscribers.
In 2014, French lens manufacturer Essilor acquired Coastal.com and appointed Roy Hessel as CEO. Hessel, a former venture capitalist, founded EyeBuyDirect online eyewear retailer in 2005. In addition to his role with Clearly, Roy Hessel has also since 2016 VP of America for the Essilor Online division. In August 2017, he appointed a new Managing Director at Clearly to assist him in designing and implementing the company's strategy.
By 2015, Contact Clearly re-brand itself as Clear, while also making brand name changes in other global markets. In the United States, they are known as Coastal, Kontakan in Japan, and LensWay in Scandinavia.
Maps Clearly
International brands
Clearly operate an international website with different names in each country, including the following:
- Clearly.com.au (Australia)
- Clearly.co.nz (New Zealand)
- Coastal.com (United States and 200 other countries)
- Contactsan.com (Japan)
- Maxlens.com (Japan)
- Yasuilens.com (Japan)
Coastal
Today, Coastal serves its customers from the United States by offering glasses and contact lenses exclusively online. In addition, Coastal ships to nearly 200 countries globally, from Afghanistan to Zimbabwe.
Towards the end of summer in 2016, three members of Cleary's marketing team participated in the road trip to spread brand awareness for Coastal in the United States. For 12 days, the team rode the west coast and met with individuals involved from 5 different cities in California and Oregon. Documenting their travels on social media clearly using hashtag, #SeeClearly.
Products
Clearly, later known as Coastal Contact, initially exclusively sold contact lenses in their storefronts. In 2008, the company, as a Coastal Contact in the US and Contact Obvious in Canada, launched sales of sunglasses and sunglasses.
Contacts
It clearly provides customers with contact lenses and eye care products directly from manufacturers such as Johnson and Johnson, Ciba Vision. Currently, they carry over 100 contact types, including contacts from Acuvue, Dailies Focus, Freshlook, Proclear and PureVision. The company also provides daily and extended wear lenses, and colored contact lenses.
Glasses
In 2008, visually impaired vision products were clearly introduced, such as designer sunglasses and sunglasses. They currently sell glasses and sunglasses from over 100 brands, including Calvin Klein, Michael Kors, Nike Vision, Gucci, and Hugo Boss. In 2012, they sell more than a million pairs of glasses, making them the world's largest online glasses seller.
Once customers place orders with their recipes, the selection of frames and their lenses are assembled by Clearly's lab for delivery. The company currently has one of the most technologically advanced laboratories in North America and has reduced the error rate to below 1 percent.
Exclusive brand
It clearly designs several internal product lines that they sell exclusively. One of his first brands, Derek Cardigan, was launched in 2010, and joined Kam Dhillon and Ltede. The next label includes Joseph Marc, Central Main, Love, Michelle Lane, Perspective, and Zooventure.
Philanthropy
In March 2011, the Change the View project was founded by Jenny Hardy, and was founded by Clearly with the goal of donating a pair of prescription eyewear to every online sale. The initial goal of the project is to donate 2 million pairs of global glasses by 2020.
Clear missions then expand on the goal of making vision care accessible worldwide by providing eye exams, prescriptions and protective goggles, and vitamin A preventative tablets to boost the immune system and prevent eye health problems. Clearly now partners with established charities to facilitate eye exams and provide prescription glasses globally.
Awards and awards
- YWCA Women of Distinction 2017 Award for a Leading Workplace
- 2014 Business in 100 of the Leading Quickest Companies in Vancouver in BC
- 2014 Excellence in Retail in the Large Size Reseller category
- 2014 Georgia Straight Best of Vancouver # 3 in the Best Eyewear Shop
- Hot Internet 2014 Resellers for 100 Mobile Commerce
- 2013 10 Most Admired Culture in Canada in the Secondary Market Category
- 2013 Georgia Straight Best of Vancouver # 3 in the Best Eyewear Shop
- 2013 Best in Biz The Most Socially Responsible Company of the Year (Silver)
- Customer Customer Accord Touchpoints 2013 Award in Video Categories
- 2013 Internet Retailer # 3 300 Award Sosial
- Golden Gift Winner 2012 in Marketing
- 100 Best 100-BC Entrepreneurs in Canada in 2011
- 2010, 10 Most Admired Culture in Canada for the Best Growing Company
- 100 Best Entrepreneurs 100 - BC in 2009 Canada
- Digital Marketing Award 2009 in Social Media Category for Handicraft & amp; Experience
- Digital Marketing Awards 2009 in Social Media (Silver)
Social media
Clearly use social media, with Twitter, Facebook, and Instagram pages where customers can provide feedback, share photos and learn about corporate promotions. Today Clearly has more than 2.1 million global Facebook fans ranked it as a clear leader in social media among optical retailers. Retailer Magazine Internet rankings Clearly one of the top 3 web retailers on social media in January 2013.
References
Source of the article : Wikipedia
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