Thinx is a New York based company that makes feminine hygiene products.
The company has two brands, Icon Undies and Thinx. Thinx is underwear that can be worn during menstruation as a substitute or a supplement to traditional feminine hygiene products. Icon is underwear that can be worn for light and moderate incontinence.
The underwear come in a range of styles from boyshorts to thongs, and include two patented technologies. One is to absorb different amounts of blood, and the other absorbs different amounts of urine. The underwear is anti-microbial, moisture-wicking, absorbent and leak resistant.
TIME named Thinx period panties as one of the best inventions of 2015.
Fast Company named Thinx one of the most innovative companies of 2017.
Video Thinx
History
Thinx was founded in 2011 by Antonia Saint Dunbar, Miki Agrawal and Radha Agrawal.
Maps Thinx
Marketing
Thinx has earned a reputation for its controversial ads. In October 2015, Outfront Media rejected Thinx's subway advertisements due to the fact that the ads used the word "period" and included suggestive visuals of food. Following a social media outcry, the ads were finally allowed to be shown.
In 2016, the Company received attention for featuring trans men models in its ads for period underwear.
In November 2016, Thinx launched an ad referencing the Donald Trump Access Hollywood tape. The SanFrancisco subway banned the ads due to the language.
In November 2017, they created a PMS Truck.
See also
- Menstrual cup
- Tampon
- Lunapads
- Pantyliners
References
Source of the article : Wikipedia
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