Goals of XL Group, Inc. (DXLG) is the largest specialized retailer of large and tall men's clothing, operating across the United States and in London, England. The company is headquartered in Canton, Massachusetts, and common stock is listed on NASDAQ Global Market under the symbol "DXLG." DXLG operates retail stores and e-commerce businesses through five of its trade names: DXL , Rochester Clothing , Casual Men XL , Shoes XL , and Living XL . These can all be found under the DestinationXL.com multi-channel website.
DXLG is currently in the process of transitioning its main store footprint from Casual Male XL to DXL, its one-stop-shopping concept. DXL offers thousands of styles from over 100 top brands, ranging from waist size 38 onwards. The company also offers sizes ranging from XL, including high size, as well as shoes in sizes from 10 to 16, with widths up to 4E.
The national design brands promoted by the company include Polo Ralph Lauren, Levi's, Under Armor, Nautica, Calvin Klein, Geoffrey Beene, Buffalo David Bitton, Cole Haan, Columbia, and Kenneth Cole. Offering private labels including Harbor Bay, Oak Hill, Synrgy, True Nation, Twenty Eight Degrees, and Society One. DXL is also the only retailer to offer sportswear in large and high sizes from top designers such as Brooks Brothers, Lacoste, True Religion, Michael Kors, Paul & amp; Shark, Psycho Bunny, Reebok, PX Clothes, and Joe's Jeans.
Video Destination XL Group
History
What is now XL Group's purpose was founded in 1976 by Calvin Margolis and Stanley Berger as Designs, Inc.
In May 2002, Designs, Inc. buy Casual Male Big & amp; The high store chain came out of bankruptcy and chose to focus their business in the stores, sell their other businesses and take the name Casual Male.
In 2004, the company acquired Rochester Big & Tall Clothing, which gives companies access to a number of designer brands including Robert Graham, Tommy Bahama, Cutter & amp; Buck, Jack Victor, and Robert Talbott. Also in 2004, Casual Male hired former boxer champion George Foreman to promote the chain and act as a spokesperson for new clothing lines with his name.
In 2005, Casual Male changed the name of his shop from Casual Male Big & amp; High to Ordinary Men XL.
In 2010, the company opened its first DXL store in Schaumburg, Illinois. Large & amp; High customers are looking for a superior shopping experience - which provides a better blend of quality, selection, and service. The opening of this new store marks the starting point of the company's transition from XL Men to DXL.
In May 2013, the company launched its first television and radio advertising campaign, entitled "No Man's Land," which supports the DXL brand.
In 2016, there are more than 200 DXL retail stores operating in all major metropolitan markets in the United States.
Maps Destination XL Group
References
External links
- Official site
- XL Goals - Company History at FundingUniverse.com
Source of the article : Wikipedia
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