A fashion bundle is a fashion industry event, which lasts about a week, where fashion designers, brands, or "homes" showcase their latest collection in runway fashion show to buyers and the media. This event influences the trends for the current and future seasons.
The most prominent fashion weeks were held in the fashion capital of the world, with the "Big Four" receiving the majority of press coverage into New York, London, Milan and Paris.
While the fashion world is turning more multipolar in the 21st century, other centers such as Beirut, Berlin, Dubai, Los Angeles, Madrid, Monaco, Rome, Sao Paulo, Shanghai, Copenhagen, Sibiu and Tokyo host the fashion week important.
Video Fashion week
Histori
The concept of fashion week begins in Paris, when marketers will hire women to wear couture items in public places, from racetracks to salons.
These parades (the parade is "dÃÆ'  © filà ©  © in French) gradually start to become their own social event. (Indeed, in France, runway performances are still called" dÃÆ'  © filÃÆ'  © de mode "- literally "fashion parade" - today.)
Maps Fashion week
New York and the first "fashion week"
In 1903, a shop in New York City named Ehrich Brothers donned what was considered the country's first fashion show to lure middle-class women into the store. In 1910, many department stores held their own show. It is likely that American retailers saw the so-called "parade mode" in the couture salon, and decided to use the idea. This "parade" is an effective way to promote stores, and improve their status. In the 1920s, fashion shows had been used by retailers across the country. They are staged, and are often held in restaurant stores during lunch or tea. The show is usually more theatrical than today, based on a single theme, and accompanied by narrative comments. The show was very popular, attracting a crowd in their thousands - the crowd so large, so the shops in New York in the fifties had to get a license to have a model of life.
In 1943, the first "fashion week", "New York Fashion Week" was held, with one primary goal: giving buyers an alternative mode in French fashion during World War II, when workers in the fashion industry could not travel to Paris.. Until 1994, shows were held in different locations, such as hotels, or lofts. From 1994 to 2009, the event was held in a tent at Bryant Park, behind the New York Public Library. Lincoln Center is where Fashion Week from 2010 to 2015, after which move to Clarkson Square, an event venue in SoHo.
"Big Four" mode week
Although there are many fashion weekends around the world, only four are known as the "Big Four": Paris, Milan, London, and New York. Paris began a couture show in 1945, Milan Fashion Week was founded by the Italian Chamber of Commerce in 1958, Paris Fashion Week was organized further in 1973 under the French Fashion Federation, and the London Fashion Week was founded by the British Fashion Council in 1984. Although these key organizations are still organizing major events, there are independent events and producers in all cities, as well.
There are two types of events: women's clothing and men's clothing. There are also special events for each location. For example, most haute couture performances are held in Paris, while most weddings are held in New York.
Paris haute couture performances take place in Paris in January and July. (Due to rules set by Chambre Syndicale de la Haute Couture, haute couture can only be displayed in Paris.)
More and more designers show an inter-season collection between Autumn/Winter and the traditional Spring/Autumn season. These collections are usually more commercial than the main season collections and help shorten customer waiting periods for new season clothes. Inter-season collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (before Autumn/Winter). There is no fixed schedule for these events in any of the major fashion capitals but usually occurs three months after the main season show. Some designers show their inter-season collections outside their hometown. For example, Karl Lagerfeld has shown his Resort and Pre-Autumn collection for Chanel in cities like Moscow, Los Angeles and Monte Carlo, not Paris. Many designers also wear presentations as opposed to traditional performances during Resort and Pre-Fall either to reduce costs or because they feel clothing can be better understood in this medium.
Fashion weekends can be genre-specific, such as Miami Fashion Week (swimwear), Rio Summer (swimwear), haute couture show in Paris (one of the original designers), Indonesia Islamic Fashion Week (Fashion Clothing), Fashion Week Fashion and Wedding Clothes Bangalore, while Portland Fashion Week (Oregon, USA) features several eco-friendly designers. Bread and Butter Berlin is hosting the leading fashion show for everyday fashion.
Time of occurrence
Fashion week occurs twice a year in the world's premier fashion capital: New York, London, Milan, and Paris (in that order).
Traditionally, fashion weekends are held a few months before the season to allow the press and buyers the opportunity to see fashion designs for the next season. In February and March, designers showcase their fall and winter collections. In September and October, the designers showcase their spring and summer collection.
This time is mostly made to follow the retail cycle "(later slower)". In other words, it allows time for retailers to buy and put designers into their retail marketing.
However, as customer expectations increase, the retail cycle is increasing. As a result, in 2016, designers began switching to "show in season". In other words, shows have begun to display available garments for sale immediately, online or in stores.
Another step is watching "watch now, buy now", often featuring clickable videos, where it appears available online immediately following, or even during the show. The "See now, buy now" experience includes the shows from Tom Ford, Nicole Miller, and TOMMY.
The rise in "look now, buy now" shopping also happens in response to so-called "fast mode" retailers, who copy designs from the runway and take them to retail faster than traditional design houses.
Regardless of the call to rethink the runway, so far the French Fashion Federation (FÃÆ' Â © dation franÃÆ'§aise de la couture) has opposed the change.
See also
- Mode
- Fashion design
- Fashion show
- Haute couture
- List of event events
- Ready
- Platform (mode)
Note
External links
- Weekly Fashion Week
- Vogue
- Aletere fashion week
Source of the article : Wikipedia
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