Pink , a subsidiary of L Brands, is a line of underwear by Victoria's Secret that targets women younger than their main line. The demographic target consists of youths from ages 15 to 22.
Video Pink (Victoria's Secret)
Histori
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new product line targeted to young adults and older teenagers. Although Roy Raymond founded the Victoria Secret, Richard Dent III was the principal officer behind the billions of dollars. Dent rose through the ranks and served in a variety of capacities, including finance director for Restricted Brands, and director of strategic planning for Bath and Body Works. In 2005, Dent was one of the few people selected by the PINK team. The strategy that encouraged the Pink Secret launch from Victoria was to introduce these older girls and younger ladies to Victoria's Secret shops. Pink sells underwear, swimwear, sleepwear, nightwear, beauty products, and accessories, with the intent to redirect buyers to more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
Pink competition in the underwear market for youth demographics including Abercrombie & amp; Fitch and Aerie by American Eagle. Pink pajamas and sweat pants are popular among teens and preteens made from 2006. On November 1, 2009, Pink set up his first stand-alone store in Canada, before the major Victoria's Secret brand opened its first store on August 12, 2010. In 2010, sales in Pink reached $ 1 billion.
Pink has a college track that focuses brand recognition through public university athletics. Promotions for the line come from lecture tours, tie-ins with MTV music channels, and social media like Facebook and MySpace. In 2011, the line announced a continuing partnership with 32 NFL teams and began selling clothing containing the NFL logo and team name, part of the NFL marketing strategy to market for teen girls and school-age women. On September 13, 2017, Dallas Cowboys announced "a stunning new day game collection" in partnership with Pink.
Maps Pink (Victoria's Secret)
Controversy
In March 2013, the company put up a marketing campaign for a sexy underwear entitled "Bright Young Things" aimed at teenagers and teenagers who attract negative attention. The underwear contains words including "call me", "feel lucky", and "wild". The company was accused of being a "sexual" teenage girl. When the advertising campaign was launched, Victoria's Secret chief financial officer Stuart Burgdoerfer said that the underwear line allows "15 or 16 years... to be older, and they want to be as cool as girls in college". After increasing criticism, Victoria's Secret removed items from the company's website and said that the ad campaign is meant for school-age women.
Kylie Bisutti, a former Victoria's Secret model, presents two "Pink to Purpose" campus events in 2013 and 2014. This campaign, unrelated to retailers, describes itself as a boost for women "to abandon the PINK lifestyle to find GOALS!" Bisutti considers his past as "at the peak of the PINK lifestyle of a false and dashed relationship".
Marketing
L Brands Inc. is an American fashion retailer based in Columbus, Ohio. Its flagship brands include Victoria's Secret and Bath & amp; Body Works. L Brand posted revenues of $ 10.5 billion in 2013, and is listed as # 258 in the Fortune 500 2013 list of top companies.
Pink "has brought vitality, youth, energy, and all new customer base to base Victoria's Secret," L Brands Inc. Chief and CEO of Leslie Wexner wrote in a letter of 2009 to shareholders.
Spokesmodels
Pink has his own spokesmodels, the first being Alessandra Ambrosio, followed by Miranda Kerr.
PINK has partnered with MLB and NFL for lines launched by Prinsloo as well as Angels Chanel Faith, Erin Heatherton and Candice Swanepoel. Since then, various spokesmodels, including Hosk and Jessica Hart have attended sporting events to promote the joint venture.
Every year since 2010, the brand has organized a spring party to promote college collections, usually organized by two female models (including Behati Prinsloo, Chanel Faith, Elsa Hosk, Rachel Hilbert, Sara Sampaio and Devon Windsor) and male guests such as Alexander Ludwig, Nick Jonas, Cody Simpson, or Diego Boneta They also hold a campus bash. Zuri Tibby became the first brand of colors in 2016.
Other models, such as Taylor Marie Hill, Emily Didonato, and Jessica Strother as well as many celebrities (including Ashlee Simpson) have appeared on the show for the brand.
Victoria Victoria Secret Cloth
There has been a segment in the annual Victoria's Secret Fashion Show since 2006. In 2007, the brand held an event featuring Miranda Kerr's spokesmodel, alongside Jessica Stam and Rosie Huntington-Whiteley. A place in the 2007 fashion show was given to Katie Wile after she won a contest called "Pink Road Trip to the Runway." Segments that aired in the 2000s only featured recorded music. Katy Perry is the first live performer for the Pink runway at Victoria's Secret Fashion Show 2010, performing a medley of the Teenage Dream album that she recently released at the time, in addition to doing "Firework" from the album in the segment for the main brand Victoria's Secret. Since then, the Pink runway consists only of live performances in which the artist may or may not sing for the main VS brand.
PINK also sponsors a show party during the show.
The history of the Pink runway
Note
References
External links
- Official website
Source of the article : Wikipedia
0 Comments