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Ready or prÃÆ'ªt-ÃÆ' -porter ( , French pronunciation: Ã, [p ??. ta p? te] ; often abbreviated RTW; "off-the-rack" or "off- the -peg "in casual use" is a term for factory-made apparel, sold in finished condition of standard size, as it is different from made for measuring or bespoke garments tailored to a specific person's frame.off-the-peg is sometimes used for goods other than clothing such as bags.

Ready has a slightly different connotation in fashion and classic clothing. In the fashion industry, designers produce ready-made clothing, which are meant to be worn without significant changes because the clothes made for standard sizes fit most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to special sewn versions of the same item. Some fashion houses and fashion designers produce mass produced and industrially manufactured ready-made lines but others offer clothes that are not unique but are manufactured in limited quantities.


Video Ready-to-wear



Histori

Pakaian pria dan anak-anak

The ready-made military uniforms were mass-produced in the United States during the War of 1812. High-quality ready-made clothing for men became publicly available shortly thereafter, as relatively simple, flattering pieces and disguised tones of contemporary fashion made possible proportional size in production bulk.

In 1875, Isidore, Benjamin, and Modeste Dewachter offered ready-made clothing for men and children to Belgian customers when they opened the first chain department store, Dewachter frÃÆ'¨res (Dewachter Brothers). In 1904, the chain was managed by Isidore's son, Louis, and has grown to 20 cities and towns in Belgium and France, with some cities having many stores. Louis Dewachter also became an internationally known landscape artist, painting under the pseudonym Louis Dewis.

Women's clothing

At the beginning of the 19th century, women's fashion was very well-dressed and dependent on fitting clothing, so ready-made clothing for women was not much available until the early 20th century. Previously, women would change their pre-arranged clothes to keep abreast of fashion trends. Larger women are buying new clothes that are fully customizable to current style while middle and lower class women tailor their clothes to fit the change in fashion by adding a new neck collar, shortening the skirt, or loosening the shirt.

Widespread adoption of ready-to wear clothing reflects a variety of factors including economic disparities, a desire for an independent fashion industry, and increased media attention. The demand for affordable and fashionable women's clothing sparked designers and department stores to produce large amounts of clothing accessible to women of all classes and incomes. Through the advent of the US ready-to-wear market, designers like Chanel with their shift clothing or mail order catalog shipped to rural farms by Sears allow women to buy clothes faster and at a lower price.

Another important factor created by ready-made industries is the US development of an independent style from Europe. The fashion market is turning away from the Parisian style for the individual clothing industry promoted through ads and articles in magazines such as Women's Wear Daily, Harper's Bazaar, and Ladies Journal Home i>.

Ready-to-wear also sparked renewed interest in health, beauty, and diet as artificial clothing sets a standardized standard in clothing to increase the quantity for profit. Women with larger sizes have difficulty finding clothing in department stores, as most manufacturers maintain and sell limited sizes across the country.

Overall ready-made fashion for women is exposed to the latest styles and fashion trends, leading to a substantial increase in profits by US factories from $ 12,900,583 in 1876 to $ 1,604,500,957 in 1929. The ready-made fashion revolution caused the expansion of the US fashion industry that makes fashionable clothing accessible, cost-effective, and commensurate.

The ready-made interest is fueled by the democratization of influence in fashion including the works of Yves Saint Laurent.

Maps Ready-to-wear



Haute couture and bespoke

Fashion houses that produce women's haute couture lines, such as Chanel, Dior, Lacroix, and Saint Laurent also produce a ready-made line, which returns greater profits due to the high volume of clothing created. and the availability of larger clothing. Construction of ready-made clothing is also held to a different standard than that of haute couture due to the nature of the industry. High-end ready-to-wear lines are sometimes based on famous dresses or other patterns that are then duplicated and advertised to increase the designer's visibility.


Collection

In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This happens on a city-by-city basis, and the most prominent of which are London, New York, Milan, and Paris, and held twice a year - The Fall/Winter show (FW) takes place in February, and the Spring collection/Summer (SS) is displayed in September. Smaller lines include the Cruise and Pre-Fall collections, which add to the retail value of a brand, presented separately at the designer's fashion policy. Ready-to-wear clothing takes place separately and earlier than haute couture .


References

Source of the article : Wikipedia

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