Red dress effect

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The red dress effect is an alleged phenomenon in which people wear red clothes, like red dresses, are considered more sexually attractive than when wearing other colors. In primates, visual indicators of female fertility occur by means of swelling during the follicular phase and correlate with elevated estrogen levels. It has been affirmed that this effect acts unconsciously because participants rarely report that they use color in their appraisal of attractiveness. However, only one study has examined whether conscious awareness is important or not, with its findings casting doubt on previous speculations.

Video Red dress effect

Hypothesis

Evolution

Entomophilous flower plants make a display when fertile to attract pollinating insects, bats, birds or other animals. In the wild, when many non-human female primate species become fertile, their estrogen levels rise, causing their blood vessels to open, causing redness of the skin, especially near the face, chest and genitals. The color display in some female primates is called sexual swelling. This increase in redness has been shown to attract male colleagues, expressed by increased activity in sex, self-stimulation, and attention to women. Therefore, there is reason to believe in an evolutionary instinct that associates red with fertility, assuming that the animal can sense color with their eyes.

Social conditioning

Folklore, mythology and literature associate red with fertility, and women are thought to have been wearing red lipstick as early as 10,000 BC. and sexual and red acceptance may be the result of social conditioning. However, this social conditioning may originate for biological and evolutionary reasons, and is just an extension of our primitive instincts. The human genitals, like the vulva, usually have hair that will hide the colored skin underneath.

Maps Red dress effect

Evidence for and against

In a study by Pazda it was shown that women wearing red are considered more attractive by men. They explain this by referring to the biological aspect that women who receive sexually are more attractive because they have a higher probability of engaging in sexual activity, as well as a higher probability for men to successfully reproduce.

The same effect seems to work the other way. In a study disputed by Elliot it shows that men wearing red are considered more attractive by women.

A major replication study by Peperkoorn et al. found no evidence for the red dress effect. Indeed, other large experiments found no evidence that red marks are systematically associated with attractiveness ratings, raising doubts on the underlying mechanisms typically used to explain red dress effects.

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See also

• The green beard effect
• Lipstick
• Peafowl
• Ribbon-tailed_astrapia

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References

Source of the article : Wikipedia