Rue107 is a women's clothing brand founded in 2011 by Marie Jean-Baptiste in New York City. It specializes in various sizes of women's clothing, although this is important for the selection of women's plus-size clothing and swimwear. From the beginning, clothing brands have been worn by some celebrities, including Beyoncà © Å ©, Nicki Minaj, and others. The clothing brand has received praise for its clothing line as well as the attention given to plus-sized women in terms of marketing and clothing options. The brand is also gaining attention due to its independent status, plus-sized outfit options, and the fact that it is a company made by black women.
Video Rue107
Histori
Rue107 was founded by Marie Jean-Baptiste in New York City. Explaining why he decided to create a company, Baptiste stated that he "always has an entrepreneurial spirit" and that a mentor helped introduce him to stretch the fabric, resulting in him making a unique outfit. Prior to Rue107, Baptiste was a Licensed Practical Nurse, while planning to create his business. He put his business in July 2011, and spent the previous year testing the market. Baptiste cites his reason for offering clothing for any size because he grew up in Haiti, where the standard of beauty for him is not determined by size. In particular, he says that beauty is defined by how people carry themselves.
Maps Rue107
Products and marketing
The Rue107 outfit has a variety of styles, including its "Juicy Fruit" collection. Clothing sizes range from 2 to 24. Some celebrities have been seen wearing Rue107 outfits, including Amber Rose, Nicki Minaj, Beyoncà ©  ©, Dawn Richard, and Christina Millan. Rue107 collaborated with Essie Golden and Monif C. plus models to hold a poolside party on the roof to celebrate the body's sensitivity.
Reception
Model Plus writer Marcy Cruz praised the company's use of "bright colors and prints" from their Vitamin C catalog, as well as praising the tendency to design for curvy people. Author cracker Marie Southard Ospina expressed her disappointment over the blandness of both variation and courage, noting that the Rue107 stands out as an exception to this, specifically citing the company's Curve section. Fusion writer Tahirah Hairston entered Rue107 in the list of "6 swimwear brands made for women with curves," saying that a wide selection of swimwear would "make Beyoncà ©  proud." The Curvy Fashionista's staff call Rue107 one of their favorite brands in the summer. Orit Mohamed for Blavity puts it in the list of 11 black fashion lines that people should see. The Huffington Post Taryn Finley also includes Rue 107 on the list of nine major swimwear lines made by black women. The book "Fashion Divas: The Best Fashion Trends and Styles From 50 African American Designers" includes Marie Jean-Baptiste Rue 107 on her list. Blazer's Marie Denee's style includes Rue107 in a list of noteworthy independent plus-designers, praising her silhouette and bold style, while also calling it a cult hit among "New York trendsetters."
References
Source of the article : Wikipedia
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