Carhartt, Inc. , is a US-based apparel company founded in 1889. Carhartt is famous for his work clothes, such as jackets, overcoats, overalls, shirts, vests, shirts, jeans, dungarees, and flames. clothing resistant. It's still a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan.
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Establishment and history
Carhartt was founded by Hamilton Carhartt in 1889 in Dearborn, Michigan, to create work clothes for manual workers. The company started with two sewing machines and five workers. Carhartt's first slogan is "Honest value for an honest dollar." The company's initial expansion in the 1890s focused on the needs of railroad workers for strong and durable work clothes. Carhartt works closely with local railroad workers to ensure that his bibs meet their needs. In the 20 years since it was founded, Carhartt has expanded its facilities into eight other cities, including locations in the UK and Canada. Carhartt downsized because sales declined during the Great Depression but found its footing again in World War II.
Over the years, Carhartt apparel items evolved trademark features intended to extend durability, including heavy duty yarn use, rivet strengthening at stress points, and a range of durable, high-tech materials resistant to fire, abrasion, and water. Today, Carhartt clothing is usually found on construction sites, farms and farms, among other job sites.
Carhartt had total sales of $ 92 million in 1990. In 1992, Carhartt sold more than 2 million jackets annually. In 2013, Carhartt has sales of approximately $ 600 million per year.
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Products
Carhartt is famous for its heavy, windproof, shock-proof, heavy-weight jackets that are popular with construction workers, miners, farmers, hunters and outsiders. Carhartt has also managed to expand its appeal to mainstream non-industrial and non-agricultural occupation mainstream viewers. The carhartt jacket is plain and has muted colors like mustard and navy blue. They are usually waist length or three-quarters long. Most are made from a relatively stiff 12-ounce canvas cotton with three stitches. Carhartt also made pants and canals with colors and materials that fit his jacket. [3] [4] The carhartt jacket is not designed for very tall or slender men; they are cut wide in the middle to accommodate big and strong men. [3] [5]
In 2007, the company launched Carhartt for Women's Women workwear line for the fall.
Collaboration
The 2013 collaboration also includes a line from Adam Kimmel x Carhartt, as well as collections through A.P.C. x Carhartt line. Both collections use fashion designers, Adam Kimmel and Jean Touitou.
Beer
Carhartt meluncurkan bir kerajinan yang bekerja sama dengan pabrik bir Michigan New Holland Brewing ( The Carhartt Woodsman ).
Work In Progress (WIP)
German Edwin and Salomee Feah, designers specializing in denim, discuss representing Carhartt in Europe when they visited the United States in 1989 (100 years after the company was founded). They started by selling authentic Carhartt work clothes. After a few years they were licensed to create their own clothing line under the name Carhartt Work In Progress (WIP) . WIP is a streetwear version of the Carhartt brand, often marketed as comparable to Stussy or Supreme.
Carhartt WIP often collaborates with other streetwear brands. An example is the chapel line and Camouflage jacket Bathing Ape X Carhartt WIP. There is also collaboration with A.P.C., Commes des Garcons, Vetements, Junya Watanabe Pontus Alv's Polar Skate Co. WIP founder's strategy is to immerse themselves in the subcultures that interest them and pursue the marketing activities within them. These include graffiti, fanzines, skateboarding, Hip-hop., BMX cycle teams
Carhartt WIP has a number of stores in Europe (including Berlin, London and Barcelona), Asia, Australia and also in the United States (New York City)
In the London riots of August 2011, Carhartt WIP outlet outlets in Hackney in the North of the city were looted for thousands of pounds sterling stocks. This brand released a T-shirt with an now-iconic image of their mid-looting shop.
Company operations and affairs
Carhartt is still a privately owned family owned company, owned by the descendants of founder Hamilton Carhartt.
Carhartt owns and operates only a number of factories and distribution centers that are united in the United States from now on. However, Carhartt offers a line of "Union-Made in USA" workwear through its retailers. The company has four factories in the United States. The company also tries to use domestic suppliers. By 2015, Carhartt bought 19.5 million pounds of cotton from Georgia, 32 million Kentucky-made keys, and 1 million drawcords from Kentucky.
Due to the need for corporate refinancing from fierce competition by other third-world clothing manufacturers and pressure to lower prices, the manufacture of many of Carhartt's non-core clothing items has been outsourced. Some countries where outsourcing and have done are: China, and Mexico (second world), Carhartt requires its international suppliers to become Worldwide Responsible Apparel Production (WRAP) certified.
In 2003, Carhartt operated a total of four factories in two Mexican states that employed about 2,000 workers. In 1997, Carhartt built a factory in PÃÆ'Ã… © njamo, the state of Guanajuato, Mexico, and in December 2001 they opened a second factory about 30 miles away, in the town of Irapuato. In 2003, Carhartt purchased two additional facilities from the Durango County Labor Council in an auction. All Carhartt plants in Mexico have WRAP certification.
Carhartt EMEA (Europe, Middle East, and Africa) was formed in 2006 to provide workwear to the European market.
Sales and advertising
Carhartt sells through many types of retailers but refuses to allow discount stores like K-Mart to bring their products to protect their brands. The large regional farm shop is one of the company's most important retailers. Carhartt itself operates retail stores in the US. Uniquely, he celebrated the opening of his shop with a big hammer smashing the wall instead of a traditional ribbon-cutting ceremony. The company operates a "flagship" store in downtown Detroit.
Carhartt keeps most of his advertising work at home, a rare arrangement for the size of his company. The ads show actual consumers on the actual job site. In the past, Carhartt focused on ads in magazines such as Popular Mechanics and American Cowboy with slogans such as "As Rugged As The Men Who Wear Them." Recently the company has renewed its style and even partnered with Jason Momoa to create ads on things like surfing, hunting as a family tradition, and women making donuts while wearing suspenders.
In Canada, Carhartt's primary retailer is Mark's Work Wearhouse (L'ÃÆ' â € ° quipeur at QuÃÆ' Â © bec).
In popular culture
Tommy Boy Records uses a Carhartt jacket as a promotional vehicle and embeds a logo on them. Tommy Boy initially distributed the 800 jackets to "tastemakers and people who were seen in all the right places." This effort was so successful that the record label finally began to expand into clothing. Carhartt is now popular with hip-hopper. In the hip-hop scene New York Carhartts green mustard is brown and the preferred hunter. Rapper like Tupac and Dre wear Carhartt. The carhart jacket and their evolution as a fashion item were featured prominently at the Bronx Museum of the Arts exhibition entitled "One Planet Under a Groove: Hip-Hop and Contemporary Art" in 2002.
Carhartt has become a part of local culture in Alaska. The town of Talkeetna holds an annual "Ball of Karabart". The Alaska State Fair hosts a Carhartt fashion show. Carhartt capitalized on the growth of the working class in Alaska at the end of the 20th century because of the growth of the oil industry with local sales representatives, Doug Tweedie, cautiously building relationships with independent stores dominating relatively isolated retail markets. In 2001, per capita sales of branded products were higher in Alaska than anywhere else in the world.
The main character of Interstellar is wearing a Carhartt jacket. The Carhartt product is on the screen for about an hour. Matthew McConaughey wore a Detroit Duck jacket.
In an interview by Deezer, Tyler Joseph of the Twenty-One Pilot put on Carhartt cowboys.
Liam Neeson wore a Carhartt jacket at Before and After .
Nick Gomez's 1995 film, New Jersey Drive, clearly featuring Carhartt's jacket.
The titular character in the Marvel's Netflix series Luke Cage is often seen wearing the Carhartt outfit throughout the series. The "bulletproof hoodet" marking is a customized version of Carhartt Rain Defender Rutland hooded sweatshirt.
Carhartt is popular among politicians trying to connect with blue-collar voters. Sarah Palin, Rick Perry, and Barack Obama are all seen wearing Carhartt clothes.
Sponsorships and philanthropy
In the United States, Carhartt sponsors blue-collar organizations and events such as the National FFA Organization, and the rodeo. The company is also a supporter of organized vocal workers. Carhartt sponsors job training programs like Helm to Hardhats. Carhartt is also one of the main sponsors of the Detroit Jazz Festival and Bassmaster College Series.
During the 9/11 World Trade Center rescue operation, the Carhartt Company donated thousands of bib overalls to the rescue crew for use on the spot.
Note
External links
- Official website
- Carhartt Europe
- Carhartt "Ongoing"
- Carstart Streetwear
- Carhartt's History
Source of the article : Wikipedia
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