Tommy John is an American clothing company that manufactures premium men's underwear, jerseys, socks and clothing. Headquartered in New York City, the company was founded by Tom Patterson and his current wife, Erin Fujimoto in 2008. Tommy John has been renowned for his patented t-shirt design, fabrics, and his honest approach to the topic of underwear man.
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Histori
Tommy John was launched in 2008 by Tom Patterson, a former medical device seller who was laid off in the Great Recession. Patterson was frustrated with his stacked and loose shirt, which made him create the right shirt with a longer, pointed design. After finding the right fabric in the Los Angeles garment district, he took it to a local tailor to sew 15 prototype socks. After receiving a positive reaction from friends, Patterson asked the California manufacturer to make 200 shirts, and set up the company's website along with his wife, Erin. The company launched from their apartment in San Diego.
To get his patented shirt and tucked into a department store, Patterson added his underwear to the product line. In 2009, Tommy John's line was picked up by department store Neiman Marcus, the company selling 65 percent of its inventory in 30 days. In nine months, the product is at 85 percent Nordstrom location. The company moved to New York City in 2010.
Tommy John grows two and a half times in 2014 and 2015. Celebrity endorsements from Howard Stern, Mike & amp; Mike, and Kevin Hart helped the brand gain mainstream awareness. Hart invests an undisclosed amount to the company and becomes a partner by 2016. By the end of 2016, Tommy John has sold two million pairs of underwear, is in 500 stores, and has 57 employees, including seven design and development teams..
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Products
Tommy John claims the company has several innovations to create problem-solving products. Patterson claims the underwear Water, made of antimicrobial fabrics of nylon mesh and spandex, is the lightest men's outfit ever made. Underwear and shirts weigh 1.5 ounces and 2.0 ounces each, and can dry out in two to four hours. Tommy John also brought a collection of pima cotton and capital cloth. Their Capital "Second Skin" fabric claims to never pull, while their pima cotton fabric "Cool Cotton" claims to be two to three times colder than traditional cotton.
The company is also known for its honest approach to men's underwear. Instead of using euphemisms to portray comfort, its founder, Patterson, claims that their product "has no guaranteed wedgie". Under the "No Adjustable" tagline, the company launched a video in 2015 about the man who adjusted to the uncomfortable underwear, which garnered 2 million views on YouTube.
References
External links
- Official website
Source of the article : Wikipedia
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