Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc. ) operates a Justice branded store that is targeted at the teen girl market. Since 2009 the company has become a subsidiary of Ascena Retail Group.
Justice sells clothes, underwear, nightwear, swimwear, lifestyle, accessories, and personal care products for girls aged 5-15 years. Justice operates in malls and shopping centers. Until the acquisition by Dress Barn, Tween Brands operates 900 Justice stores. The limited stores also sell clothing similar to Justice, but at a higher price point. Three times a year, spring, fall and holidays, Limited Too offers "Too Bucks", which is earned with a $ 50 purchase, and is worth $ 25 for every $ 50 purchase (in 2008) and "Bonus Too Bucks", $ 15 for every $ 40 purchase. Justice offers the same concept, called "J Bucks". On August 12, 2008, Tween Brands announced that nearly 600 Limited Too would convert to the Justice brand at a lower price in early 2009, discontinuing the use of the Limited Too name.
The current name for A Bucks is Style Perks. During certain times of the year, Style Perks is offered. You can receive one card for every purchase you make during this time. The card costs $ 15 from a $ 40 purchase.
Justice brings girls size 6 to size 20. They also carry plus size for sizes from 8 to 18. Plus size dresses, tops and jackets are available online and choose in-store style
The headquarters of the judiciary is located in New Albany, Ohio. Nearly 400 co-workers work there and are divided into about 20 different departments. The CEO of Justice in March 2016 is Brian Lynch. The leaders of Tween Brands include nine adults who run the company. Four of these leaders are male and five of these leaders are women.
Justice has more than 1,000 stores by March 2016. These stores are mainly located in Canada and the United States; however, some stores are located in Mexico, Central America, South America, Asia, and the Middle East.
Video Tween Brands
Histori
Limited Too was created by The Limited, Inc. in 1987 as a younger daughter/infant version of The Limited. From 1987 to 1995, the number of stores increased from two to 288 different retail locations. In 1996, the new senior management team refocused Limited Too to a teen girl's clothing store. In 1999, Limited Too, Inc. broke away to build a strong and independent brand identity.
From 2001 to 2003 the company operates a mishmash chain that targets women aged 15 to 20 and sells clothing, accessories and gifts, and competes with chains like Gadzooks, Wet Seals, and women's businesses Abercrombie & amp; Fitch, Hollister Co., and American Eagle Outfitters. The chain was folded in 2003 due to Too Inc. feel that they know and understand preteen customers better. Committed to this focus, Too Inc. launched the first Justice: Just for Girls stores in January 2004.
On July 10, 2006, Too Inc. completed the name change to Tween Brands, Inc., and started trading on the NYSE with the symbol, 'TWB'. As of February 2008, there are 582 Limited Too stores in 47 states and Puerto Rico and 25 franchise stores in the Middle East.
In August 2008, Tween Brands announced that they will stop the limited range of Too 586 stores, although certain stores will still offer a higher-quality Limited Too line of clothing at Justice locations. In 2009, 26 of these stores were closed and 560 others were replaced as Justice.
On June 25, 2009, Ascena Retail Group announced that it will buy Tween Brands, Inc., in a friendly acquisition.
In 2010, Tween Brands embarked on a boys' clothing line entitled "Brothers". Clothing from Brothers is only sold online.
On January 1, 2011, Dress Barn completed a reorganization into the Ascena Retail Group, Inc. trading. on NASDAQ with ASNA stock ticker symbol.
In 2012, Brother clothing goes on sale in some Justice stores. More than 20 Justice stores sell your clothes in 2013. The Brotherhood Headquarters is located in Ohio.
In June 2012, the number of Justice stores increased to 920. This chain sold more Walmart and Target stores in the women's clothing category during the 4th quarter of 2011 and the first quarter of 2012.
On February 17, 2015, Ascena Retail Group, Inc. announced that Brother brand will be discontinued.
Justice begins work in 2015 to create clothing that offers a choice for all girls, regardless of their interest in glitter. They modify the current trends to meet the needs of girls, including politeness and active games. Their clothes are designed with a good taste to be enjoyed by both parents and girls.
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Criticism
In 2007, Slate magazine published an article by Emily Yoffe who criticized the clothing offered for teenage girls at several stores, including Limited Too. When he brought his eleven-year-old daughter to school clothes, the range available at Limited Too ran into "inlaid rhinestones or shimmering glitter" clothes, a category called Yoffe "Nitwit Wear" (she mentions a shirt with the slogan "I Left My Brain In My Locker "), a push-up bra for pre-teens, and boyshort pants appear" Buy now! Tell Dad later! "
When examined in research "'Putting on' Sexiness: A Content Analysis of the Sexualizing Characteristic Attendance in Girls Apparel", Justice has an interesting result. A total of 650 pieces of clothing were analyzed into four groups defined as childish, sexual, childish and sexual and not childish or sexual. Of the documented clothing, 413 pieces or 63.5% of clothing is defined as childish, 12 pieces or 1.8% of clothing is defined as sexual, and 225 pieces or 34.6% of clothing is considered both childish and sexual. No clothing from Justice is considered non-childish or sexual.
References
External links
- Official Website of Tween Brands Inc
- Official Justice Website
- Tween Brand Profile in Wikinvest
Source of the article : Wikipedia
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