Adidas Originals (often referred to as "adidas Originals") is a line of casual sportswear, the line of German sportswear brand Adidas brand that specializes in shoes, shirts, suits, bags, sunglasses, and other accessories.
Clothing and accessories are under categories like Superstar and Adicolor. They are designed by Adidas company. There is also a collection named "Originals Denim" by Diesel, a concept that was tested in New York City and Berlin.
Video Adidas Originals
History
The famous Trefoil logo, previously used on all Adidas products, since 1997 has been applied only to legacy products; Performance logo, which since 1991 has been seen on various "Equipment" products, replaced Trefoil in 1997 across the Adidas line. Adidas Originals includes a sportswear style with reference to the decade between the 1940s and the 1980s. This brand has a distinctive retro school feel.
An extensive campaign was launched in 2008 to promote the label.
Maps Adidas Originals
Adidas Originals Worldwide
There are many Adidas Originals Concept Stores around the world (Europe, South America, North America, Asia, and Oceania). Adidas has plans to launch more stores in 2008. Additionally in the UK there are several Adidas stores located within JD Sports stores.
Ad campaigns
In 2001, a large-scale advertising campaign was launched. "
During the campaign, Adidas released home party ads with people and celebrities, such as Katy Perry, B.o.B, Jeremy Scott, among others.
The background music is Beggin ', re-edited by Pilooski from Frankie Valli & amp; Four Seasons Song.
Apart from home party campaigns, Adidas also launched the All Day I Dream About Sneakers campaign at the end of 2008. The campaign is an art project of Adidas Originals that includes the creation of nine unique sneaker sculptures and fictional tales from designer Adidas avant-garde..
In 2010, another Adidas Originals ad was created. The song 'Why Can not There Be Love' by Dee Edwards, rejuvenated by Gilles Peterson.
"All Originals Represent" was introduced in 2012 featuring Nicki Minaj's brand ambassadors, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on a special creative spirit for unique cities around the world.
In 2016, Adidas Originals introduces "Celebration of Sportswear", featuring celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.
In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A $ AP Ferg, Playboi Carti, Nick Young, Kaytranada, Adrianne Ho, Two Lipa, Lu Han, Miles Silvas, Florencia Galarza, and Marcelo Vieira.
References
Source of the article : Wikipedia
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