L.A.M.B. is a fashion line by American singer Gwen Stefani, lead vocalist of rock band No Doubt. The line manufactures clothing and fashion accessories. The company was founded in 2003 and debuted the runway in 2004. The fashion line manufactures accessories such as shoes, watches, bags and aroma called "L." This name is an acronym of her debut solo album Love. Angel. Music. Baby .
Lines are influenced by various cultural modes, including Guatemala, Japan, India and Jamaican style. Stefani comes from a tailor's family. It further inspired him to launch his own fashion line. This line is gaining popularity among celebrities and is worn by stars like Teri Hatcher, Nicole Kidman, Paris Hilton and Stefani himself. Fashion line made its runway debut in the spring collection of 2004 and achieved mainstream success at New York Fashion Week in 2005. At one point, its annual gross income was $ 90 million. The lines, as well as the performances in which it is displayed, are well received by the critics and appreciate the passion of a celebrity into the fashion world. An additional fashion line, called Harajuku Lovers, was then launched by Stefani.
Video L.A.M.B.
History
Stefani first faced with designing clothes when she and her mother would sew clothes for themselves when she was young. Stefani comes from a long line of tailors, even his great-grandmother will sew clothes. Stefani made most of the things she wore on stage during the concert. When he becomes successful and starts to tour constantly, he feels lost direction. Then he met Andrea Lieberman's hair stylist. Lieberman introduced it to ready-made clothing. Then Lieberman became his creative consultant and Zaldy Goco took over as chief designer. Goco then parted ways with L.A.M.B.
SHEEP. started as a collaboration with LeSportsac in 2003. The name L.A.M.B. is an acronym that stands for Love. Angel. Music. Baby. , which is also the name of Stefani's first solo album.
Maps L.A.M.B.
Products
Fashion line produces clothing, shoes, bags and aroma called "L". This brand started out as a line for women but claimed that the items tracked were unisex. The garments were produced by Ska Girl LLC, founded in 2003 by Ken Erman, president of L.A.M.B.
Eyewear collection was launched in January 2016. It won 3 of 20/20 - Awards Award Readers Monday Awards: Frame Brands Introduced 2016, Sunglass Brands Introduced 2016 & amp; Frame Brand - Female.
L.A.M.B joined Royal Elastics for shoelaces. Stefani then began to expand the line of footwear for adults to put boots and stilettos. LAMB collaborates with Coty Inc. for fragrances and with LeSportsac for handbags in 2003. Stefani went on to design a new series of bags with Shifter and Partners in 2006. This bag features a Leipportsac nylon rip-stop along with a variety of antiqued metal hardware, leather trim and colorful coatings. Stefani plans to design lingerie and make-up products for L.A.M.B. SHEEP. partnered with Vestal Group at the 39th line of women's watches.
SHEEP. the product is relatively expensive, with a $ 55 to $ 1100 outfit, a $ 80 to $ 825 bag, and a $ 125 to $ 995 watch.
Fragrance
Coty Inc. announced a global licensing agreement with Stefani, to develop and market fragrances for L.A.M.B. Catherine Walsh, senior vice president, American Fragrances, Coty Prestige, said in a statement - "From packaging to bottle design to the distinctive aroma itself, we will work very closely with Stefani to ensure that her distinctive aroma catches her rare spirits, style and warmth , "Stefani said," Creating fragrances is one of the most prestigious things a designer can do. "
The scent called "L" was launched in September 2007 at Soho House in New York City. Stefani works with Harry Fremont perfume to develop the scent. Stefani describes the fragrance as "it's another thing you can use and anything else I can creatively partake of. I make it myself - like I'm shrinking into the box." Perfume is a mixture of the scent of water hyacinth, white freesia, fresh pear, violet, jasmine, rose, lily, sweet pea, orange blossom, peach, frangipani, heliotrope and musk.
Promotion and fashion show
Stefani often calls her clothing line in her music, as one of the brand promotion strategies. Stefani refers to her clothing line in her songs "Wind It Up," "Harajuku Girls," and "Crash" (which even combine brand slogans, "I want you to be like L.A.M.B."). Stefani is often seen wearing his own designs, especially when appearing in public. A thirty-second ad directed by Sophie Muller was also released to promote the brand's aroma.
SHEEP. has participated in Spring/Summer 2006, 2007, and 2008 New York Fashion Weeks. Stefani described her first line, which debuted on September 16, 2005, as "a little Sound of Music, some Orange County chola girls, some Rastas, and a bit of The Great Gatsby." The highlight of the show was purple cars bouncing off hydraulics while Stefani's song "Wind It Up" made its debut as the models walked on the runway.
For Spring/Summer 2007, Stefani chose a presentation rather than a catwalk show. The model, all wearing identical blonde wigs, wears a design that Stefani says was inspired by Michelle Pfeiffer's role as Elvira Hancock in 1983 Scarface . The event includes several Stefani trademark footprints and numerous printed references from Guatemala, India, and Japan. On September 5, 2007, L.A.M.B opened the New York Spring/Summer 2008 Mercedes-Benz Fashion Week. The collection "looks like the sixties as seen by someone who grew up in the eighties" and combines the influence of the Stefani ska root. The organizers of fashion week Fern Mallis said that celebrity designers provide synergy and energy for the fashion industry, which makes the collection of Stefani a welcome opener.
Critical reception
The line was well received by critics and Stefani was greatly appreciated for taking fashion seriously even though he was a celebrity. Fern Mallis of IMG praised the line and Stefani as well and said, "the L.A.M.B. line is clearly above these lines and as unique and individual as Gwen herself." The shoes were well received by critics, though considered expensive. Desiree Stimpert of About.com said, "... these shoes are not for everyone, but most definitely will appeal to music fans and fashion-sense Ms. Stefani." The Stack of Entertainment Weekly team says, "LAMBs that fit tracksuits, Rasta-inspired knits, and gaucho-heel combos give you the edge." Nicole Phelps of Style.com says, The collection, which looks like the sixties as seen by someone who grew up in the eighties, is entirely more wearable and trendy. " Cathy Horyn's fashion journalist from The New York Times disagrees and says, "If there's a reason for a pop star to concentrate on his vocal skills, it's the destruction of Gwen Stefani's fashion."
Commercial success
The brand is sold in 275 stores around the world and is seen being worn on celebrities including Teri Hatcher, Nicole Kidman, Kelly Ripa, Paris Hilton, and Stefani himself. Sales of L.A.M.B have increased from $ 40 million in 2005 to $ 90 million predicted in 2007. According to Nordstrom's spokesman, the debut of L'S.M.B. watch line is the launch of the most successful watch ever in store. Brand designs have appeared on W , Marie Claire , Elle , Lucky and InStyle .
References
Source of the article : Wikipedia
0 Comments