Athleisure is a trend in fashion where clothing designed for exercise and other athletic activities is used elsewhere, such as at work, at school, or on other social or relaxed events. Athleisure's outfits are a pair of yoga pants, tight pants, sneakers, leggings and shorts, which "look like athletic clothes" and are characterized as "warm clothes, fashionable clothing, and sportswear." The idea is that sportswear is supposed to get out of the gym and become a bigger part of everyday people's closets.
Athleisure can be regarded as a fashion industry movement, made possible by enhanced textile materials, allowing sports clothing to be more versatile, comfortable, and fashionable.
Video Athleisure
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With multiple accounts, the athleisure trend grows from women wearing yoga pants. Other accounts indicate that the trend arises because people can wear it for some occasion without having to change, which means greater comfort, because people do not have to carry additional sportswear on the way to the office, for example. A decade ago, denim workwear uniforms were more popular, but nowadays the athleisure is gaining in popularity in places such as public streets and fashion stores and fashion bases. Sportswear that has been exclusively worn at the gym is now being used elsewhere by young adults and health conscious consumers, and has been accompanied by relaxation in dress codes. Its popularity may stem from its ability to fill gaps in the market, when sport is only once functional rather than stylish. Due to innovations in textiles and technology, improvements have been made in functionality, such as clothing and shoes have become more breathable, lighter, and waterproof. New clothes improve performance, in the sense that they allow the user to perform daily activities with ease.
Maps Athleisure
Consumer trends
Athleisure buyers want an active lifestyle that comes with every purchase. The style, color, and fabric of athleisure suggest a wider emphasis on fashion as opposed to function.
Sales trends
Reports at USA Today and The Wall Street Journal describe the athleisure market as growing, shifting the typical workwear style, and cutting into jeans sales, with market size in 2014 as $ 35 billion, representing an 8% increase over the previous year. According to one estimate, the athleisure market, including footwear, is $ 270 billion by 2016, and is expected to grow by 30% by 2020.
Market size
By 2016, the global athleisure sector is valued at more than $ 83 billion USD, while the US market is reporting a 16% increase to $ 44 billion USD. The 30% growth is also predicted in Asia and the US by 2020. Furthermore, analysts at Morgan Stanley, believe that global sales could rise by more than $ 350 billion USD.
Apart from this, there are emerging issues of market saturation, due to the continued influx of traditional luxury, and mass trademarks, entering this trend. The athleisure market for casual athletic clothing, which took off a few years ago, has also become increasingly crowded with big-box retailers such as Wal-Mart and Target, as well as fast-fashion brands joining in the fray - often at cheaper prices. An analyst estimates that the athleisure market is not slowing down, with much competition and pressure on various retail outlets including sporting goods stores. Therefore, the best performing brands have proven their ability to survive the emerging competition, as they sell clothing and lifestyle as a package.
Impact
Social
The global shift towards improvements in health and fitness trends has led to increased interest and participation in sports among the public. Many actively join clubs and competitions to fully adopt these lifestyle characteristics. As a result, sports apparel brands can take advantage of these opportunities to improve and introduce better quality clothing, footwear and gear. By presenting their devotion to lifestyle, it allows brands to gather customer loyalty.
Athleisure has been promoted by celebrities like BeyoncÃÆ'Â © and Rihanna. The athleisure market is characterized by continuous innovation and brand differentiation.
Materials and technology
The new fibers allow for greater odor reduction, sweat-sweat, stretch to adjust to body shape, breathability to allow air in and out, and protection from dirt. Some clothing designs allow certain parts of the clothing to allow more breathing while other parts can have greater tension, perhaps as a way to aid posture. A type of athleisure is sometimes called a "technical outfit" that describes clothing that is more suitable to wear to the office while feeling comfortable.
Environment
There is a concern that materials used in athleisure may have negative consequences for the environment; These chemicals include dyes and solvents and polyfluorinated chemicals used to make athleisure resistant to water and fats and stains.
See also
- Sportswear (mode)
- Athletic shoes
- Sportswear (activewear)
References
Source of the article : Wikipedia
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