Rely is an absorbing underwear brand and underwear for people with urinary or fecal incontinence. The product line was first introduced in 1984. It is the Kimberly-Clark brand, and positioned its product as an alternative to adult diapers. Dependent is the dominant brand of disposable incontinence clothing in the United States with 49.4 market share.
The aggressive marketing of this product has been credited in reducing the serious social stigma of incontinence.
Video Depend (undergarment)
History
Kimberly-Clark has made Huggies disposable diapers for babies since 1978. In 1984, Depend products for adults were introduced, pioneering the retail incontinence category in the United States.
Depending on initially the test is marketed as a Conform brand in Green Bay, WI. Original products were started in 1983 and liners, available in regular and extra absorption. They can be worn in panties or by themselves, and held by a small elastic belt. There are two absorbents, regular to the extras. In 1984, Depend Shields added for a slight incontinence in regular and extra absorption. This is intended for moderate to severe bladder incontinence. Beginning in 1985, heavy pants for bladder incontinence were incomplete and intestinal incontinence was added. Briefs are made in youth, small, medium and large. There are various sizes in terms of packaging also for all three product lines. The shorts have a green plastic cover while in underwear and a green plastic shield covered with a thin cloth like a cover. In 1987, underwear was made in both fabric such as non-woven cover and plastic cover. The products were sold in large quantities, cardboard initially.
Padding was originally similar to what has been used for disposable baby diapers like Huggies. In 1988, all Depend products started using the Absorb-Lock nucleus that turned into gel when wet because baby diapers started using this as well. In 1992, Depend Briefs were made in two different absorbances, regular and overnight. The size is changed to young/small, medium and large. In 1998, Depend added Pull Up Adult Disposable Underwear to their offer. Initially, it is clothing like a cloth and has absorptive power in the middle and is not recommended for night use. They have two sizes, medium and large. In 2000, Depend Briefs underwent major changes. They start to be made white with very little green color. They are still made in ordinary absorption and at night. The size remains the same.
In 1998, three-dimensional tug clothing was introduced and this completely replaced the adult diaper style 'pants' that had the closing of the ribbon tabs. They offer consumers a suitable product that looks much more like ordinary underwear. In 2001, disposable undergarments were pulled back in tensile style with a tear-free area on either side of the cassette and a tape to be turned into a recording in brief use. It is fabric-like but has an absorbency along the road at the front and along the ramp in the back with a similar plastic-resistant protection and absorbency. Other Underwear Depend products became more absorbent in 2005. In 2002, Added Strength padding was added as a product to add absorption to dependent products.
Also that year the Hanging shield was removed due to other Poise bearing products used for the slight incontinence of women. That year the male guard was added for the incontinence of the little man. In 2005, Brief Depend was renamed. Regular absorption continues while overnight absorption is now called "Maximum Protection".
This product was originally style unisex; in March 2009, Depend introduced gender-specific adult clothing in the United States and Canada. Depending on Clothes for Men and Hanging Clothes for Women replace the unisex adult clothing that is on national store shelves. Also that year bearing booster and liner underwear was stopped. The hanging now has Poise pads, male guards, sex-specific underwear, replaceable clothing that remains unisex, and unisex short fitting. The fitting brief now has one absorption and is now called "Maximum Protection". They keep the plastic backed up while other products keep the cloth like a cover that they always have.
In 2012 the company introduced a very sleek short style product, Silhouette for Women and Real Fit for Men, aimed at the Baby Boomer market. Also, the male guard also changed. They now have two uptake. One of them is a very thin shield for small drips and is meant for simple protection for continental boys and boys dripping after using the bathroom. The Depend Guards for Men has more absorption and is used for mild to moderate spikes. Both are designed for short style outfits. Men's clothing began to be offered in gray as well as white and ended up just gray. Women's underwear is now offered in light brown and black. The replaceable clothing has remained the same since it was redesigned in 2005. The Maximum Protection Brief became like a cloth in Spring 2016 and the tapes were reduced from 6 to 4, though (due to consumer demand) in Spring 2017 Depends back to the original design. The contents of refastenables and Maximum Protection are designed for use at night; Another night of short time, Night of Defense, was introduced in 2016, specifically for women who wet the bed. Men's and women's clothing with the exception of one of the women's clothing lines is designed for daytime use.
Maps Depend (undergarment)
Ads
For more than 20 years the main spokesperson for this product was actress June Allyson, who was inspired to educate the public about incontinence because of her own mother's struggle with the problem. According to Kimberly-Clark, he "does more than any other public figure to encourage and persuade people with incontinence to live a fuller and more active life."
On March 30, 2009, Depend launched the largest integrated marketing campaign in brand history featuring TV, print, online, direct mail, in-store communication and public relations elements. The TV campaign, created by the JWT advertising agency, was directed by Academy Award-winning director 2004, Errol Morris.
This product was originally style unisex; in March 2009, Depend introduced gender-specific adult clothing in the United States and Canada. Depending on Clothes for Men and Hanging Clothes for Women replace the unisex adult clothing that is on national store shelves.
In 2012, the company's ads take a new approach. Previous ads have featured elderly actors with implications that incontinence does not prevent them from active life. The new approach uses young celebrities who do not wet the bed but agree to model products depending on the short style for charity. Featured celebrities include actress Lisa Rinna, soccer player Clay Matthews, hockey player P. J. Stock, and figure skater Isabelle Brasseur.
By 2014, triggered by data showing nearly half of adults who manage bladder leakage and incontinence are under the age of 50, Depending on ads that embrace the younger active market with the free concert "Drop Your Pants for Underawareness" in New York City, entitled by alt/dance group Capital Cities, famous for the hit singles "Safe and Sound." To the delight of the audience, fans using Depend products joined Capital Cities on stage and danced to the band's song, "Center Stage." A national television campaign also showcased younger adults deep. Rely on "drop pants" to promote lowness and increase awareness of incontinence and bladder leak.
In 2016, Depend launched the "Reclaim What Matters" campaign to Hang Clothes FIT-FLEX, adult women's underwear with slim profile. The goal of this program is to inspire and empower people by giving them products that help them regain power over bladder leak.
In popular culture
In the 1996 novel Infinite Jest by David Foster Wallace, each year has a corporate sponsor; most of the action occurred in year 8, "The Year of the Affected Adult".
In Lil Wayne's song "I'm Me" she tapped "The only time I'll count on is when I'm 70 years old"
In the album Blink 182 Cheshire Cat , one of the songs titled "Tergantung".
American comedian Joan Rivers sees Depend as a good material for comedy, and will pretend to be jealous of June Allyson for being a Depend ads star, as in "Hi, I'm June Allyson and I'm currently picking up trash."
Saturday Night Live parody pay tribute to Depend in an ad for the same adult underwear they call "Ups! I Crapped My Pants".
In Peasant's Quest's Homestar Runner Peasant's Quest game, Rather Dashing's character will hope he has "Depeasant's underwear" in the face of Trogdor the Burninator.
Lisa Rinna's success from the campaign was referred to several times at The Real Housewives of Beverly Hills, where Rinna is a member of the cast.
In 2009, during an NHL match between Toronto Maple Leafs and Washington Capitals, a Capitals fan dressed as an astronaut. Commentator Pierre McGuire speculates that because he has trouble going to the bathroom with clothes he may wear depends.
References
External links
- Depending - the official website
Source of the article : Wikipedia
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