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Hip-Hop's Hold on The Fashion World | V by Viacom
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Hip-hop mode , also known as big mode , is a typical dressed style from African American, Latin, and other youths in New York City, followed by Los Angeles, Houston, Chicago, Philadelphia, San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, St. Louis and others. Each city has contributed various elements to the overall style seen all over the world today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop mode has changed significantly over its history, and today is a prominent part of popular fashion as a whole worldwide and for all ethnicities.


Video Hip hop fashion



Akhir 1970-an hingga pertengahan 1980-an

In the late 1970s, leading brands of sports and fashion clothing, such as Le Coq Sportif, Kangol, Adidas and Pro-Keds, attached themselves to the hip-hop scene that emerged.

During the 1980s, hip hop icons wore clothes such as bright brand name sportswear, sheepskin and leather bomber jackets, Clarks shoes, Britishers aka British Walkers, and sneakers (usually Pro-Keds, Puma, Converse Chuck Taylor All -stars, and Adidas Superstars often with "phat" or oversized shoelaces). Popular haircuts range from the early 1980s, Jheri's curls to the early 1990s hi-top fade popularized by Will Smith (The Fresh Prince) and Christopher "Kid" Reid of Kid 'n Play, among others. Another trend in hip hop clothing was pioneered by Dapper Dan in the early 1980s with adaptations and brandishing high-value fashion houses such as Louis Vuitton, Fendi, and Gucci and logos in custom-designed jackets, jackets and minks.

Popular accessories include large sunglasses (Cazals), Kangol bucket hats, nameplates, name belts, and multiple rings. Heavy gold jewelry was also popular in the 1980s; heavy jewelry will generally be a timeless element of hip-hop fashion. In general, men's jewelry focuses on heavy gold chains and ladies' jewelry in large gold earrings. Players like Kurtis Blow and Big Daddy Kane helped popularize gold and other jewelry, and female rappers like Roxanne Shantà ©  © and the Salt-N-Pepa group helped popularize large gold door-knocker earrings. Heavy jewelry is suggestive of prestige and wealth, and some have linked forces with Africanism. MC Schoolly D, for example, claims that wearing gold "is not something born and raised in America... it's back to Africa... the artists in the rap field are struggling.We are the heads of the fighters.We must stand up and say we win the battle, and this is how we do it. "

The 1980s hip-hop fashion is remembered as one of the most important elements of old school hip hop, and is often celebrated in nostalgic hip hop songs such as 1994's single Ahmad "Back in the Day", and Missy Elliott's 2002 single with the same name.

According to Gwendolyn O'Neal, author of African American Aesthetics of Dress (1997), "while African-American dress aesthetics is not African or American, it is shaped by a unique 'cultural' experience, the result of African descent and living in America. "Rapper Jay-Z echoes this in the Black Magazines interview; he defended the upscale fashion taste in hip hop culture as "living it our way, instead of trying to imitate the elite lifestyle" by wearing a high-value fashion house brand. It's not always because of the conspicuous consumption that the hip hop lifestyle brings top-class fashion products.

Preppy

Preppy's appearance was also caught at the age of 80's in the first wave of hip-hop influence. "The group of black yuppy wannabes or 'buppies' rocked the 80s hip hop music and wore style from Polo, The Timberland and Tommy Hilfiger... [and] attracted to Hilfiger because the American state, WASP-y, the feeling of the club - it's exclusive and aspirational ". The huge popularity of the Tommy Hilfiger brand among the hip hop subculture community then leads to a global expansion of the brand.

Celebrity influences

Because music plays an important role in the way people dress during the 90's, many celebrities are known as fashion icons, especially rappers. The legendary rapper, Tupac, is not only known for his resonating lyrics and his timeless lifestyle. He is seen as a trend setter during that period and the bandana paired with the loose cover or Red Wings jersey is known as his classic style. In return, he made the bandana into an iconic headwear accessory. Today, its fashion influences have taught the public to be more receptive to different styles and inspired fashion designers from around the world to be innovative about their designs. Furthermore, Snoop Dogg's powerful charisma and casual approach to his verses complement his flannel and T-shirt with Chucks. When he changes his style to a cleaner piece of matching look and boot, features a Doberman-like face and a sleek frame that is disguised by his charisma and chic vibrations. Since then he has influenced people who proudly come with confidence, which is the key to feeling comfortable and looking good in your personal clothing style.

In addition, hip hop has also adopted and then changed the traditional luxury symbols or "old world" and made it a modern, "cool" commodity. Rapper LL Cool J wore Kangol caps in the 1980s, when some Americans knew about European hat makers, but his relationship with hip hop would refresh the brand. In 2003, London-based Kangol recognized the popularity of his sixty-year-old brand by the young LL Cool J in 1983.

Maps Hip hop fashion



The late 1980s and early 1990s

Black nationalism was increasingly influential in rap during the late 1980s, and fashion and hair style reflected traditional African influences. Blousy pants are very popular among dance-oriented dancers like M.C. Hammer. Fezzes, kufis adorned with Kemetic ankh, Kente caps, African chains, dreadlocks, and colors Nationalist Blacks red, black, and green became popular as well, promoted by artists such as Queen Latifah, KRS-One, Public Enemy, and X-Clan.

Hip-hop fashion in the 90s slowly evolved from the 80s when the hip-hop community began to be influenced by African-American traditional dress. Bright colors, trousers and headwear are the elements, which inspired the style of dress in the early 90's. Will Smith's character from The Fresh Prince of Bel-Air is a typical example of classical style and fashion trends of the 90s. His character is always seen wearing brightly colored outfits, backing shirts and baseball caps. In addition, rappers like Kid 'n Play, Left Eye of TLC also popularized brightly colored outfits and baseball caps. TLC and R & amp; B Aaliyah also creates fashion trends among women. Baggy pants are paired with crop tops or sports bra and sometimes the big flannels are one of their many iconic looks. This is to show their own version of femininity, and to state that everything does not have to be fitting and tight in order to be sexy.

Cross Colors is known as the first streetwear brand and hip-hop movement, founded in 1989. This brand goes with a proposition, "clothing without prejudice". Company theory is aimed specifically for black youth. They use their clothes to voice the political and social issues facing the black community as a minority. Celebrities like Muhammad Ali, TLC, Will Smith and others are seen wearing their clothes. Today, brands seek unity, equality and empowerment to new generations.

Kris Kross set up a fashion wearing reverse clothes.

KwamÃÆ' Â © raises a short trend of polka-dot clothing.

In 1984, Nike collaborated with Michael Jordan to create the famous basketball shoes, Air Jordans. Although the price point ranges from US $ 100 (which is considered a high price point back then), it does not stop people from queuing hours just to get a pair of these shoes. Until now, Air Jordans is still widely used by basketball players, and with Nike releasing retro versions from time to time, which are sold globally within minutes of the release date. Other clothing brands such as Reebok, Kangol, Fila, Champion, Carhartt, and Timberland are closely related to the hip hop scene, especially on the East coast with hip hop action like the Wu-Tang Clan and Gangstarr who look sportive. Adidas also had a major influence on the streets with RUN-D.M.C when the band's hit song "My Adidas" is now an icon in 1986.

Pioneers of the N.W.A gangway alley popularized the early form of street style in the late 1980s from African gangs and support groups there to emulate the cholo mode. These include Dickies pants, white T-shirt, Locs sunglasses, Air Jordan shoes, with black Raiders snapback hat and Raiders Starter jacket. These jackets were also a popular trend in themselves in the late 1980s and early 1990s. They become a status symbol, with a jacket robbery incident reported in the media.

The hip hop mode in this period also influences the high fashion design. In the late 1980s, Isaac Mizrahi, inspired by his elevator operators who wore heavy gold chains, showed a collection heavily influenced by hip-hop fashion. Models wearing black catsuits, "gold chains, big inspired golden belts, and black bomber jackets with feather-trimmed hoods." Womenswear Daily calls the look of "chic homeboy." In the early 1990s, Chanel showed a hip-hop-inspired fashion in several performances. In one, the model wore a black leather jacket and a pile of gold chains. Elsewhere, they wore long black dresses equipped with thick silver chains and padlocks. (This silver chain is very similar to the metal chains and padlocks worn by Treach of Naughty by Nature, which says he does it in solidarity with "all siblings who are confined." The hip hop trend in high fashion, however, did not last long.

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In the mid to late 1990s

Fashion among the "hip hop" elite

On the East Coast, members of the hip hop community look back to the gangsters of the 1930s and 1940s for inspiration. The influence of Mafioso, especially and especially inspired by the 1983 remake version of Scarface , became popular in hip hop. Many rappers override gang-inspired clothing that supports classic gangster fashion outfits such as bowler hats, double-breasted suits, silk shirts, and gasket shoes.

This appearance transcends to the world of R & amp; B in the mid-1990s when Jodeci came to the scene, the crooners but with a more tense and sexual look. By wearing a gangster-style outfit along with a naughty attitude and being an R & B, they pleaded with men and women. They are mainly known for their loose clothing, symbolizing my hands-down from older relatives with larger buildings, as a token of resilience.

On the East Coast, fashion "ghetto fabulous" (term created by Sean Combs) is on the rise.

Urban streetwear

Tommy Hilfiger is one of the most famous brands in the 1990s sports, although Polo Ralph Lauren, Calvin Klein, Nautica, and DKNY are also popular. Snoop Doggy Dogg wore a striped Hilfiger rugby shirt during an appearance on Saturday Night Live and sold out of New York City stores the next day. Furthermore, the top of Tommy Hilfiger tube is also a big hit in the hip-hop community. It is considered a "must-have" piece for every girl that is affected by this music genre. Artists such as TLC, the deceased Aaliyah and so on are generally seen in the show wearing it. Hilfiger's popularity is due to the perceived waspiness, which makes it look exclusive and aspirational. Hilfiger wooed a new hip hop market: the black models stand out in corporate advertising campaigns, and rappers like Puffy and Coolio run during runway performances.

Karl Kani is another influential designer who combines hip hop with fashion.

Other brands, such as Nike, Jordan, FUBU, Southpole, Reebok Pro-Keds, Adidas, Eck? No, Mecca USA, Lugz, Rocawear, Boss Jeans by IG Design, and Enyce, appear to capitalize on the market for urban streetwear.

Clothes setback

One of the emerging sports trends is the increasing popularity of decadent shirts, such as those produced by Mitchell & amp; Ness. Sports shirts are always popular in hip-hop fashion, as evidenced by the early 1990s Will Smith video "Summertime", and Spike Lee wearing the Brooklyn Dodgers throwback jersey in the Do the Right Thing film. The late 1990s experienced an increasingly expensive setback, often costing hundreds of dollars. Hip hop artists wearing expensive shirts in music videos led to increased demand, and led to the emergence of counterfeiters flooding the market with fake jerseys to take advantage of the passion. The mid to late 2000s decline in popularity decline, with some hip hop artists even avoiding them.

The era of "hip-pop" also sees a split between male and female hip hop fashion, which was more or less similar. The women in hip-hop have mimicked a tough-guy mode like baggy pants, "Loc" sunglasses, tough looks, and heavy work shoes; many, like Da Brat, do this with a little more than a few lip gloss and a little make-up to make industrial working pants and feminine work boots. The really changing cast of women, like Lil 'Kim and Foxy Brown, popularized the glamorous and trendy feminine hip hop style, such as Kimora Lee Simmons fashion line from Baby Phat. Lauryn Hill and Eve popularized a more conservative style that still retains a distinctly feminine and distinctly hip hop feel.

Bling

In the mid to late 1990s, gold as the metal of choice in hip-hop mode. Artists and fans alike are wearing platinum jewelry (or silver in color), often pinned with diamonds. Juvenile and The Hot Boys are largely responsible for this trend. The platinum front also became popular; Cash Record executive/rapper Brian "Baby" Williams has a mouth full of permanent platinum teeth. Others have fashionable grills, removable metal gears.

With the advent of jewelry culture, the luxury brands that changed from the past century to breakthroughs in the hip hop market, with brands like Gucci, Louis Vuitton, and 212 Diamond City featured in hip hop videos and movies.

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Modern (2000s-2010s)

In the 1990s and beyond, many hip hop artists and executives started their own fashion and clothing labels. Important examples include Wu-Tang Clan (Wu-Wear), Nelly (Vocals and Apple Bottom Jeans), Russell Simmons (Phat Farm), Kimora Lee Simmons (Baby Phat), Diddy (Sean John and Enyce), T.I. (AKOO), Damon Dash and Jay-Z (Rocawear), 50 Cent (G-Unit Clothing), Eminem (Shady Limited), 2Pac (Makaveli Branded), OutKast (OutKast Outfit), Lil Wayne (Trukfit), and Kanye West (Yeezy).

The upcoming urban clothing lines have dominated fashion in the hip hop genre. Skinny jeans also became stylish because of New Boyz's jerk dance from the song "You're a Jerk."

The trend of the hip-hop mode of the 2000s is ubiquitous and constantly changing, starting with the image of the baler type. The cover of Michael Jordan in Sports Illustrated is an iconic moment in hip-hop mode because he is able to influence millions of people toward baggy shorts, loose tops, and gold chains. There are other celebrity influences among fashion trends, with most of these influences coming from hip hop artists. Gucci and Louis Vuitton became very popular among hip hop/urban communities from the use of words, "Gucci" and "Louis" in lyrics and music videos.

Throughout these years, many fashion trends from the 1980s and early 1990s have become popular again, such as the door knocker earrings and the form of jeans that fit men. Bright colors and hoodies print cartoon graphics by Bathing Ape made popular by artist and producer Pharrell are also gaining in popularity. Women wear high heels in all different shapes, and many new ideas for shoes appear, such as open-ended boot. Fashionbombdaily.com | date = 2009-12-30 | accessdate = 2017-08-11}} & lt;/ref & gt;

In recent years the world of hip hop has seen the rise of old fashion as well as the emergence of new ones. The last few years of the first decade of the new millennium gave rise to the popularity of tattoos that included artists from head to toe. Soulja Boy, Wiz Khalifa, Lil Wayne, and Tyga have set a trend that is completely "tatted." Although having a tattoo is nothing new in the music industry, there is never a tattoo so pervasive in hip hop. Tattoos that cover the face and head also become increasingly popular. Birdman is now sporting a star tattoo on the crown of his head, Gucci Mane has an ice cream tattoo on his right cheek, and Lil Wayne has a tattoo on his eyelid and forehead.

One can not talk about fashion trends without mentioning the importance of hairstyles, especially for women. In recent years there has been a resurgence of asymmetrical haircuts with contemporary rounds. Stars like Rihanna, Cassie, and Kelis have set a new trend of half-shaven heads.

The advent of Adidas track jackets and the use of fashion scarves has become the latest trend to hit the world of hip hop fashion. Tracksuits Adidas are certainly not new to hip hop culture, as they have been around essentially since commercial hip hop was made, but they have recently once again become popular.

Fashion scarves have also been popularized in recent years. Kanye West is the latest artist to launch his own line of products by selling decorative shawls with provocative depictions, called Risque Scarves.

Skateboard mode has been used in hip hop scenes since the early 2010s, including knit hats, caps, pants or shorts, Vans, Nike SB (skateboard), shirts with sleeves and Tees (Tees) such as OBEY, Supreme, Stussy, Adidas , Supra, Circa, DC, RDS and Emericas). Chris Brown, Tyler The Creator and Lil Wayne wear this in their music videos and concerts.

The rebirth of the 1990s snapback cap is the most important sign of the new school's retreat image. The "new" snapback hype begins around mid 2010. Around the end of 2010 and early 2011, the "new" snapback movement explodes. Starter Clothing Line produced the most sought-after snapback in the 1990s, and made it back as a hype for hat growth. Many other famous hat companies started selling snapbacks, such as the New Era, Mitchell & amp; Ness, Reebok, and Adidas. Many famous artists are credited with comeback snapbacks by sports equipment from a company called Ti $ A VI $ ION. Chris Brown, Tyga, and Big Sean are among the early supporters of this company since 2010. Many urban fashion designer Mac Miller, the famous YouTube MC, started up the hype with the release of his song entitled "Snap Back", from The Jukebox mixtape: Prelude to Class Clown , was released in June 2009. There is controversy over who started the "new" snapback trend.

Hip hop fashion up to 2011 includes snapback, sportswear, basketball and skateboard shoes, hoodies, piercings in one ear or both, leather jackets, sleeveless shirts, polo shirts, saggy pants, bikini tops, crop tops, tube tops, tank tops , factory trackies and cropped T-shirts.

Around 2012, fashion in hip hop is shifting towards the "high" modern clothing brand and haute couture brand popularized by online fashion forums such as Superfuture and Styleforum. Brands like Rick Owens, Raf Simons, and Saint Laurent Paris now stand out in rapper lyrics and clothing like A $ AP Rocky, Travis Scott, and Kanye West.

Hip Hop Fashion Loses Its Hip Hop Clothing Style Hip Hop Fashion ...
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hip hop artist

  • 50 Cent
  • Rocky ASAP
  • BeyoncÃÆ' Â ©
  • Chris Brown
  • Dipset
  • Drake
  • Eminem
  • G-Unit
  • Jay-Z
  • Wiz Khalifa
  • Kid Cudi
  • Lil 'Kim
  • Nicki Minaj
  • The Notorious B.I.G.
  • Pharrell
  • Rihanna
  • Travis Scott
  • Tupac Shakur
  • Tyler, the Creator Kanye West
  • Yung Lean

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Criticism

Commentators from within and outside the hip hop community have criticized the cost of many hip-hop fashion equipment. Chuck D from Public Enemy summarizes the hip hop fashion mentality and some low-income youths as "Man, I work at McDonald's, but in order for me to feel good about myself I have to get a golden chain or I have to get a fly car to impress a sister or what "In the 1992 song" We ", Ice Cube tapped that" We niggaz will always sing the blues/because all we care about is hairstyles and tennis shoes. " Some fans expressed disappointment with the increasing number of ads for expensive hip hop brands in hip hop magazines. In a letter to the editor of the Source magazine, a reader writes that the magazine should "try to show some cheaper brands so the heads will know that they do not have to hurry, steal, or rob and shoot to fly. "In fact, there were a lot of hip-hop artists being publicized in the late 1990s. Master Gang Starr was robbed of his Rolex watch at gunpoint, Queen Latifah's car driven by car, and Prodigy robbed at gunpoint worth $ 300,000 in jewelry.

Hip hop sometimes gets criticized for glorifying the brands that cover it and for embracing a fashion culture that does not embrace hip hop or black culture. A dichotomy exists in "collaboration" between influential hip-hop artists who embrace brand and fashion designers, and the same brands that benefit from hip hop influences. Designer brands like Louis Vuitton or Versace adapt to influential musicians because of potential profits, but simultaneously keep their distance from these allies outside advertising, "almost the same as a strong desire to be in control in this relationship" and controlling their public picture. In this partnership/collaboration between designers and artists there is sometimes a pattern of exploitation in which the designers benefit disproportionately more than hip hop artists.

Some people in hip hop, such as members of the Public Enemy, Immortal Engineering, Paris and Common, have made a deliberate choice not to wear expensive jewelry as a statement against materialism.

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Gender roles and clothing

Female

Along with the turn of the wave by female hip hop artists, there arose a push to promote sex appeal through fashion. Female artists have faced a number of pressures ranging from getting exposure to continuing their careers as well as adapting to certain images to remain interested and relevant. Sync music R & amp; B with hip hop music (with increasingly prevalent collaboration) puts a new female category in the categorization of what is a hip hop artist.

As mentioned above, the nineties centered around the female rejuvenation senses that revolve around men, where they adopt the use of oversized shirts and loose pants. Also listed above are Aaliyah, TLC, and Da 'Brat as conformists for that trend. The female rap group Salt-N-Pepa is considered among the pioneers in leading the transition away from male cohesiveness and affirming feminism in creating a new flavor of dress. They are said to have "fans of awe when wearing hot pants, denim short cut-offs and Lycra body suits".

"The relationship of black women to their bodies occurs in an overlapping cultural context that offers conflicting messages about their value and function". In a predominantly male society, it is not surprising that women are accustomed to working hard to adjust to the image of men including how they dress. Because women generally gain access and exposure in the offerings of some sectors of society, such as music, movies and television, we see more images of what is the attraction that arises. After this comes the perception of freedom to express themselves through several paths including clothing. Rappers Lil 'Kim and Eve are known for using trends around which are skimpy with provocative tattoos and are considered interesting in the process. Not all female rappers, or female artists in general have used these methods in their careers. "... The appearance of black women, songwrights, and producers in popular Black culture has recently attracted attention to the ways in which young black women use popular culture to negotiate social existence and seek to express independence, independence , and agencies ".

LGBT community and gender range

Hip hop has a history of homophobia, recently becoming more receptive to the LGBT community. Lyrics that openly use derogatory words such as "homo" or "embankment" have saturated the market, even found in rap conscious, considered to be the most progressive part of hip hop. Marc Lamont Hill argues, "the progressive agenda of political rap artists such as the Public Enemy, X-Clan, Paris, and Sista Souljah is strongly influenced by the ideas of Afroentric, Black Islam, and Black Nationalist radicalism openly hostile to strange identities."

The genre has been regarded as a predominantly hyper-masculine community, with female artists taking on these traits. Individual women's groups and artists such as Conscious Daughters or Aaliyah have been dressed as men. Wearing loose clothing is an effort to shift focus away from the body and move it to music.

Men are also involved in reversing gender roles through the use of fashion. Artists such as Lil Wayne, Rocky A $ AP, Kanye West, Young Thug, and other straight -identified men have made headlines by their clothing choices. This type of androgyn gown is not exclusive for the recent times, as the years of hip hop creation saw the legend wearing disco style in that era.

Even if artists involved in "disobeying" gender clothing do so without much thought and for their own convenience, like Rocky A $ AP, their actions are still political. Clothing has a cultural link to gender, sexuality, class, and race. A man dressed in cultural underwear that attributes this clothing to a woman can be labeled differently, an outsider to society, or someone who rejects the social order. Gender is a social and liquid construct, constantly changing with the morals and values ​​of society. For people with large platforms, like rap artists, this kind of behavior can have a positive effect in society to accept differences in individuals and break the homophobic stigma found in hip hop.

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Note


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References

  • Keyes, Cheryl L. (2004). Rap Music and Street Consciousness (1st ed.). Urbana: University of Illinois Press. ISBN: 978-0-252-07201-7.
  • Wilbekin, Emil (1999). "Great Aspirations: Hip Hop and Fashion Dress for Pros and Cons". The Vibe History of hip hop (1st ed.). New York: Three Rivers Press. ISBN 978-0-609-80503-9.

Source of the article : Wikipedia

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