ic! berlin brillen GmbH is a German company that designs and manufactures high-end handmade sunglasses in Berlin, and distributes them all over the world. The company was founded in 1996 by Ralph Anderl.
ic! berlin produces stainless steel sheet metal sheets of 0.5mm thick, using a patented hinge design that avoids the use of screws, welding, or glue in their frame construction. The combination of materials and techniques allows their products to be light and flexible.
Video Ic! berlin
Corporate foundation
In 1996, Anderl joined Philipp Haffmans and Harald Gottschling to help market their ideas for glasses of glass without glass in Berlin. Unable to sell ideas, the trio established HGA Gesellschaft to manufacture and market glasses under ic brand! brille (pronounced "I See Brille"). Not having an education or business experience allows them to develop ice! brand organically, because all three can approach everything with a completely raw perspective.
The first frame to be produced is 'Jack', weighing 20 grams, with an initial run of 50 pieces. Already familiar with the power of celebrities, Anderl requested support from two leading German actors Peter Lohmeyer and Corinna Harfouch, to promote the new brand by wearing glasses for public appearances and in shooting.
Maps Ic! berlin
ic! berlin
ic! brille to be ic! berlin in late 1997. Started in a small apartment with a front store at Max-Beer-StraÃÆ'Ÿe in Berlin-Mitte, ic! Berlin quickly expanded into a neighboring apartment before moving to the nearest Backfabrik in 2005. The shop at Max-Beer-StraÃÆ'Ÿe remains to this day.
While Haffmans and Gottschling focus on design and production, Anderl will be in control of finance, organization, and distribution. By riding his bike all over Berlin, Anderl will visit potential clients and show samples of the products he keeps in the extra pockets sewn into his coat. This strategy is repeated in ic! First appearance berlin at Optika Fair Fair Cologne in 1997 and the following year at Mido in Milan: unable to secure a stand, Anderl will run around the exhibition center with a trench coat full of ic! Berlin samples, such as those used by counterfeit sellers.
Having created a lot of buzz in Milan, ic! Berlin was given a small present and officially showed for the first time at Silmo Paris, where he won the prestigious Silmo D'Or. This was the first of three victories at Silmo (1998, 2008, 2011). Since then ic! Berlin has become a regular fixture in, and won top honors from the world's top optical, trade and design exhibitions.
In 2003 the trio split up, with Anderl left in the ic! berlin as the sole Managing Director.
Under Anderl, ic! berlin has evolved into fashion, launching jeans and collaborating with designers and other fashion labels such as [Kix], [Bathing Ape], [Luisa Hecking] and [Superfine]. Anderl continues to forge strong relationships with the art world, often collaborating with photographers such as [Mathias Bothor] and [Lyle Owerko]. In 2013 the famous German artist and entertainer [Friedrich Lichtenstein] takes residency in ic! berlin an [ornamental hermit].
Today ic! berlin has over 180 employees worldwide with subsidiaries in Berlin, New York and Tokyo. The headquarters recently moved from the Backfabrik location near Alexanderplatz, to a larger location in the Marzahn-Hellersdorf district of Berlin. Design, production, delivery, sales, marketing and service all continue to take place under one roof.
ic! berlin sunglasses can be sold in more than 60 countries around the world.
Awards
The Company has received numerous awards for product design and technological achievements, including:
1998 Einfach Genial TV Award/MDR, Germany
Golden Silmo Eyewear Award 1998, Paris/France
1999 2nd Award of Mido Eyewear, milano/Italy
1999 Eyewear of the Year 2000/IOFT, Tokyo/Japan
2000 Eyewear of the Year 2001/IOFT, Tokyo/Japan
Red Dot Award/Product Design Award 2002, Germany 2004 Eyewear of the Year 2005/IOFT, Tokyo/Japan
Glasses 2005 Year 2006/IOFT, Tokyo/Japan
Landmark 2007 in Land of Ideas 2007, Germany
Golden Silmo Awards 2008, France/Paris Awards 2008 Eyewear of the Year 2009/IOFT, Tokyo/Japan
2009 Eyewear of the Year 2010/IOFT, Tokyo/Japan
2010 Eyewear of the Year 2011/IOFT, Tokyo/Japan
Golden Silmo Eyewear 2011 Awards, Paris/France
Glasses 2012 Year 2013/IOFT, Tokyo/Japan
2011 V Gold Award - Sunglasses (Hong Kong)
2012 V Silver Award - Optical Frame (Hong Kong)
Glasses 2012 Year 2013/IOFT, (Tokyo, Japan)
2013 V Silver Award - Innovation (Hong Kong)
Inoptics 2014 Award - Best Glasses, Best Woman Frame (Delhi)
WGSN 2015 Global Fashion Award (Northumberland Avenue, London) | Glasses 2016 Year 2016/IOFT, Sunglasses (Tokyo, Japan)
Collaboration
ic! berlin has produced a design that works with the Danish fashion label Bo Van Melskens, BAPE, KIX collective German/French designs, Jeremy Dance, Freitag, and the London Superfine fashion label.
References
External links
- Official website
- Sleek Magazine interview video with director Ralph Anderl
- Company history and interview at mivision.com.au
Source of the article : Wikipedia
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