Rhone Apparel (referred to simply as Rhone ) is an American startup company that produces and sells male sports (activewear). Its product line is aimed at active and high-income men between 25 and 50 years old, who are looking for functional and attractive activewear. The company uses premium custom fabrics, which include silver threads that provide antibacterial and anti-odor permanent protection.
All Rhone products are designed in Connecticut, with warehouses in Utah. Rhone has been called "the hottest male activewear brand of 2016".
Video Rhone Apparel
History
Rhone was founded in New Canaan, Connecticut, in 2014 by Nate Checketts, a former NFL employee, Kyle McClure, a former NCAA lacrosse player, and two other founders. The company name comes from the river and region in Europe. The founders were inspired by the fact that RhÃÆ''ne is not only beautiful aesthetically, but also highly functional for the surrounding civilization.
The company was launched as a web retailer only, but partnered with Bloomingdale in November 2014 to sell at five locations. By 2015, he entered 127 retail storefronts, selling to retailers such as Nordstrom, Equinox and CorePower Yoga. Rhone launched her first pop-up store in New York City.
Rhone experienced sharp growth in 2015. In November, it gained 62% of revenue in 2014. Website traffic increased by 350% from 2014 to 2015. Wholesale became the main driver of the company's 500% growth over the previous year.
The company announced the closing of the $ 5 million Series A funding in September 2015. Investors came from sports, media and fashion, including Steve Bornstein, David Stern, Ryen Russillo and Shane Battier. Since its launch, Rhone has collected a total of $ 6.2 million.
In February 2016, Rhone arranged the purchase of the building from 1892 in Stamford to transform it into a new headquarters. At the time, about 65% of her business was online.
Maps Rhone Apparel
Profile and product
Rhone targets sophisticated, high-earning, and active people looking for functional and engaging activewear. The demographic target is between 25 and 50 years. The buyers are diverse, including the bombing units in Afghanistan as well as the marathon winners. Fitness suits can also be used for everyday activities.
The company's product line aims to separate brands from competitors such as Lululemon, Nike, and Under Armor, whose male men's deals are more generic and less available. Companies use superior materials to create clothes that last longer than average products. While the average bulk brand spends between $ 2 and $ 4 yards for fabric, some Rhone fabrics cost $ 15 per page.
When the company's founders began researching antimicrobial fabrics, they found that silver weaving into fabrics creates antibacterial and permanent anti-odor protection, unlike typical anti-odor treatments that last for 15 to 20 washes. SilverTech is the brand name of silver threads woven into the fabric of the company. In fact, silver has been used as an antiseptic since Hippocrates. This type of silver threading usage was originally developed by the American military for soldiers in Iraq. When it was launched, Rhone got many orders from military bases, when the captain ordered equipment for troops to wear during training.
Detailed clothing includes a well-placed and locally placed internal ventilation panel; silicone gel on the strap; a media pocket; and a thick, high, and soft waist in shorts. His clothes have been sewn in inspirational messages, such as "Do not Die Without a Little Exhaust" or "What We Do in Life Reverberates in Eternity." Flatlock sutures, in which the stitches lie flat with the edges of the cloths seeping together rather than folded together, are used to avoid blisters. The patented construction by Polartec Power Dry creates a fast wicking fabric to enhance breathability and performance. His clothes have a combination of open pockets and zippers. Fit is the medium between XXL and compression.
Other clothes include Rhone Flask, which keeps cold drinks for 24 hours and heat for 12 hours.
Rhone style names are derived from masculine icons, such as the Durden T-shirt after Tyler Durden's "Fight Club" or shorter Mako after the sharks of The Old Man and the Sea.
References
External links
- Official website
Source of the article : Wikipedia
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