La Perla is an Italian luxury lifestyle company owned by German businessman Lars Windhorst through Sapinda Group. Historically the underwear brand, La Perla has evolved into a lifestyle offering including swimwear, sleepwear, handbags, shoes, and ready-made clothing.
Established by couturiÃÆ'¨re Ada Masotti in Bologna in 1954, La Perla is one of several historic fashion houses with a female founder. There Masotti was trained as a corset maker, and then redefined the underwear as a fashion accessory.
La Perla's current Creative Director is Julia Haart, who works on brand-name accessories collaboration before her appointment in 2016.
Video La Perla (clothing)
Histori
Pendirian
La Perla was founded by Master Masotti's corset in 1954 in Bologna, Italy, where the traditions of silk factories and textile manufacturing began in the 17th century. While working in the local workshop, he was given the nickname "gold scissors" for his ability to cut and sew. As time goes by, Ada Masotti adjusts her corset skills with different types of underwear, creates style and redefines how clothing is considered and worn.
The company's name is inspired by a red velvet coated box, similar to a jewelry box, where the first collection is made. With perfect unanimity, the pearl ( la perla in Italian) is seen as a symbol of harmony, luxury and femininity.
Evolution
The Masotti family redefined underwear as a clothing accessory. There Masotti will hang cloth directly on a woman's body, reaching expert consciousness about the lines and movements. Beginning in the 1950s, when the female silhouette was emphasized in fashion, Ada Masotti searched for ingredients from Italy and international productions such as Leavers lace woven on Calais looms, called Dentelle de Calais, and tulle embroidered in Northern Italy and Switzerland.
To adapt to the bright fashion statement of the 1960s, La Perla launched a clothing line based on colorful patterns, flowers and checked alongside the more traditional white, black and nude. In the 1970s, La Perla introduced a silk triangle jersey bra, which allowed free flowing motions and reflected the mode preference for smaller busts. In 1978, La Perla launched a stretch of lace sets, echoing the day mode with attachment gowns and natural flowing lines.
During the mid-1960s, the founder decided to apply his knowledge of the female form to the beachwear sector, launching the first collection of bikinis and swimsuits.
International expansion
During the booming underwear that marked the 1980s fashion scene the company began its international expansion under the guidance of Alberto Masotti, the son of the founder. Alberto Masotti's wife, Olga Masotti, was employed by Ada Masotti as a designer in 1972. His work includes a number of innovative works. In 1983 La Perla introduced the bottom jacket, underwear designed to look under the era suit.
There Masotti also created La Perla Maison, a collection that features a variety of pure satin silk underwear with embroidery inserts and finishing
In 2000, Steinunn SigurdardÃÆ'³ttir became Creative Director of La Perla Ready for Use. He introduced new fabrics and various swimsuits.
Special Collections
To celebrate the 50th anniversary of 2004, La Perla collects collections made with Valenciennes lace, which are manufactured on the old mechanical loom of Calais, Leavers' most important lace center in the world.
In 2006 actor Daniel Craig donned a 007 movie Casino Royale a pair of Grigioperla swimsuits and this outfit was a favorite at La Perla boutiques around the world. In 2012 Christie held a special auction to celebrate the 50th anniversary of the first Bond film and La Perla pants sold for £ 44,450.
La Perla launched Cage Bustier in 2007 worn by Victoria Beckham in the "Headlines" video, the Spice Girls reunion song. A capsule capsule collection was later launched, including the top of Cage who received critical acclaim when worn by Beyoncà © © for his performance at the 2014 Grammy Awards.
In 2011 La Perla started cooperation with French pioneer Jean Paul Gaultier. That same year, La Perla entered the shapewear sector with ShapeCouture, featuring custom-tailored pieces, tulle inserts and kerawang finishing.
Acquisition and relaunch
In June 2013 Italian businessman Silvio Scaglia and Pacific Global Management bought La Perla at auction. After the acquisition, the company was relaunched with a new development strategy. In the same year, La Perla launched the Made to Measure line, which is available at La Perla's main stores. The service is dedicated to some of the selected exclusive creations, which are one-of-a-kind because they are made to measure, hand sewn, personalized with embroidered monogram, and are made precious with embroidery in gold thread. Creations are only available by order.
La Perla's first Atelier collection was featured during Couture Fashion Week in Paris in 2015, the brand's first race performance in Paris. The design for this collection takes more than 14 months to be sewn by hand. The show is staged at HÃÆ'Â'tel Salomon de Rothschild and pieces shown at the La Perla boutique in Paris on Rue du Faubourg Saint-Honorà ©. Top Naomi Campbell Supermodels, Isabeli Fontana, Natasha Poly, and Lindsey Wixson join the 2015 Spring/Summer campaign season, Izabel Goulart, Sigrid Agren, and Ming Xi among international models on the catwalk show.
Maps La Perla (clothing)
Products
Lingerie
La Perla lingerie is known for its corsets and details. Founder's motto Ada Masotti is: "Do not compromise on quality and innovation". La Perla's famous techniques and materials include the techniques of appliquà © à ©, Leavers lace and tulle embroidery.
Swimwear
There Masotti committed a robbery to the women's beachwear in 1965, launching the first collection of bikinis and swimsuits.
Sleepwear
La Perla produces sleepwear with the same material and color of her underwear collection.
Ready for women
La Perla announces that the Ready-to-Wear collection under Creative Direction Julia Haart focuses on the essentials of women's wardrobe, combining 62 years of knowledge about women's shapes into the construction of suits and demolitions for women. La Perla celebrates the arrival of the first collection of newly appointed Artistic Director Julia Haart at Selfridges, London.
Men's Clothing
In 1985, the company expanded its production into men's underwear and swimwear. In June 2014, La Perla held its first male catwalk show at Pitti Uomo in Florence, presenting a new concept for men and a Beachwear collection. The collection includes raffia robes, inspired kimono gilets, and slim swimming trousers.
Bags and shoes
The company also produces line of accessories. Current Creative Director Julia Haart has designed a collection of shoes and bags since Spring/Summer 2016.
Perfume
The company developed into a perfume with their first fragrance, named La Perla, in 1986. A fragrance for men, named Grigioperla, was released in 1993. The bottles were created by designer Pierre Dinand.
People
The company was led by Founder Ada Masotti from 1954 to 1981. His son Alberto Masotti, who, after obtaining a medical degree from the University of Bologna, decided to fully dedicate himself to the family business, leading the company from 1981 to 2007. In October 2008 , La Perla was sold to JH Partners, a private equity firm based in San Francisco that was founded in 1986 and focused on investing in service companies and luxury brands.
In June 2013, entrepreneurs Silvio Scaglia and Pacific Global Management bought La Perla at auction for EUR69 million ($ 90 million). Pacific Global Management (PGM) also includes Elite Model Management and Women Management. After the acquisition, the company was relaunched with a development strategy that aims to consolidate brand identity. In February 2018 Sapinda Group of Lars Windhorst acquired La Perla.
Designer
Julia Haart was appointed Creative Director of La Perla in 2016, after working with the brand for the collaboration of accessories for two seasons. Haart's first collection, for Spring/Summer 2017, will present La Perla's ready-made offer. Haart developed his eponymous shoe label on the principle that sexy shoes can be comfortable, a design-focused philosophy that translates into underwear and women's clothing with La Perla.
Boutique
La Perla sells its collection through a network of more than 150 leading boutiques, both owned and franchised, in major cities around the world. The first La Perla boutique opened internationally in 1991. It also has a presence in major department stores and specialty shops.
In 2014, Italian architectural studio Baciocchi Associati, which is doing the interior for Miu Miu and Prada boutiques, redesigned the interior concept for La Perla global flagships. New design concepts are adopted in the flagship stores such as Sloane Street's historic boutiques in London, via Montenapoleone in Milan and Madison Avenue in New York City and new boutiques like the five-storey building on Old Bond Street in London, boutique on Russell Street in Hong Kong and the building in Aoyama, Tokyo.
Publications
In 1997, a collaboration with Italian photographer Marino Parisotto produced a photographic volume publication, Senso , which depicted the new La Perla style. Senso is dedicated to the world of corsets that are viewed through a woman's gaze.
In 2012, Rizzoli New York City publishes La Perla. Lingerie & amp; Desire , the first monograph book dedicated to the brand and its evolution for nearly sixty years. Several chapters are dedicated to La Perla's product history, marketing (origins, 1960s, 1970s, 1980s and 1990s) and advertorial pictures, while others are related to symbolic aesthetic concepts such as Black, White, Body, Inspiration, Precious and Eros.
Campaign
The Spring/Summer 2014 campaign, shot by Mert Alas and Marcus Piggott in art direction by Fabien Baron and styling by Ludivine Poiblanc, featuring the Delevingne Cara, Liu Wen and Malgosia Bela models. Three supermodels were chosen to represent the many aspects of the women's world - the concept of a new La Perla advertising campaign guide for their 2014 Semi/Summer season.
Mert Alas and Marcus Piggott under artistic direction Fabien Baron return for fall/Winter 2014, while supermodel Mariacarla Boscono and Daria Strokous join the 2014 Spring/Summer protagonist Liu Wen. The campaign began with the debut of La Perla Made to Measure collection and premiere exclusive backstage movie.
The Spring5/Summer Campaign of 2015 saw Izabel Goulart, Sigrid Agren and Ming Xi leading as campaign stars La Perla, joining for the first time by model male protagonist Richard Biedul.
The Autumn/Winter 2015 campaign marks the fourth consecutive season that La Perla works with photographers Alas and Piggott as well as artist director Baron. Top models Liu Wen, Natasha Poly, and Isabeli Fontana appeared in a campaign wearing black lace.
Spring/Summer 2016 introduced the Italian model Mariacarla Boscono for the campaign, joining veterans Natasha Poly and Liu Wen.
Fall/Winter 2016 continues its collaboration with Alas and Piggott, featuring Valery Kaufman, Sasha Luss and Liu Wen.
The 2017 campaign featuring Kendall Jenner, caused some controversy because Jenner had to cancel the previously scheduled performance as a Victoria's Secret model due to her new affiliation with La Perla.
References
External links
- The official La Perla website
Source of the article : Wikipedia
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