MW Tux is a Wearhouse men's clothing division that specializes in rental of tuxedos and formal wear for men. In late 2008, MW Tux Brand rolled into the Men's Wearhouse brand, and stopped being an independent brand.
Wearhouse's formal clothing business evolves through the acquisition of After Hours, a formal clothing company. Originally known as Formal Mitchell Clothing and founded in 1946, After Hours was the result of the acquisition by Mitchell's fellow clothing Small's and Tuxedo World in the late 1990s and has since acquired and assimilated several other chains in the United States. After Hours was acquired by May Department Stores in 2001, and became part of the Federation's Department Store after its May purchase in 2005. It operates over 450 stores in 31 states and the District of Columbia. It was combined with David's Bridal when it was acquired in May, and during that time coordinated most of its inventory with David's Bridal.
On November 17, 2006, After Hours Formalwear was sold to Men's Wearhouse and David's Bridal was purchased along with Priscilla of Boston's sister division by Leonard Green & Partners. The chain operated as MW Tux for a year, before re-branded again as Men's Wearhouse & amp; Tux.
In September 2008 Men's Wearhouse chose a New York advertising agency, DeVito/Verdi to handle his national advertising and marketing communications account. The assignment asks the agency to provide full-service marketing support and to develop strategic planning, advertising, public relations, market planning, promotions, and P-O-S programs. In addition to Men's Wearhouse brand, DeVito/Verdi will also handle marketing for other corporate retail brands: K & amp; G, MW Tux, Moores Apparel For Men (Canada), as well as new projects under development.
Video MW Tux
References
Maps MW Tux
External links
- www.menswearhouse.com/webapp/wcs/stores/servlet/Tuxedos_-1_10601_10051_10651_10651_Tuxedos.html Official Website
Source of the article : Wikipedia
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