PVH Corp , formerly known as Phillips-Van Heusen Corporation , is an American clothing company with brands such as Van Heusen, Tommy Hilfiger, Calvin Klein, IZOD, Arrow and brand licenses such as Geoffrey Beene, BCBG Max Azria, Chaps, Sean John, Kenneth Cole New York, JOE Joseph Abboud, Michael Kors, and Speedo (the latter under the exclusive perpetual license from Speedo International for the North American market).
This was partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that united the fabric on the curve.
Video PVH (company)
Organization
PVH Corp. has its main headquarters in Manhattan, with administrative offices in Bridgewater, New Jersey; Las Vegas, Nevada, and Los Angeles, California. Additional distribution facilities in the United States are located in Brinkley, Arkansas; McDonough, Georgia; Jonesville, North Carolina; Reading, Pennsylvania; and Chattanooga, Tennessee.
PVH has several sourcing facilities around the world, located in Bangladesh, India, Pakistan, Sri Lanka, China, Honduras, Hong Kong, Indonesia, Vietnam, Philippines, Malaysia, Mongolia, Singapore, Thailand, Ethiopia, Kenya, and Taiwan.
The company employs more than 12,000 people worldwide.
Maps PVH (company)
History
The history of Phillips-Van Heusen (PVH) returned partly to Dramin Jones, a Prussian immigrant who founded the manufacturing company of D. Jones & amp; Children c. 1857. Separately, in 1881, Moses Phillips and his wife Endel began sewing t-shirts by hand and sold them from wheelbarrow to local anthracite coal miners in Pottsville, Pennsylvania. It grew into a shirt business in New York City that put one of the first shirt ads on Saturday Evening Post. D. Jones & amp; Children join with M. Phillips & amp; The children in 1907 under the name Phillips-Jones after the death of Dramin Jones in 1903. Then Isaac Phillips met with John Van Heusen, producing both in the most popular T-shirt line (Van Heusen), and in the next acquisition of Van Heusen by Phillips-Jones and renamed Phillips-Van Heusen in 1957. In 2011, Phillips-Van Heusen was renamed PVH.
Phillips-Jones Corporation received a patent for its own folding collar in 1919; the corporation released the product to the public in 1921 and became successful. The first installed collar shirt was introduced in 1929. Bass Weejun was introduced in 1936. Geoffrey Beene's shirt was launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995, the company acquired the brand Izod, followed by the Arrow brand in 2000, and Calvin Klein company in 2002. In 2004, PVH began producing clothing for Donald J. Trump Signature Collection as part of a licensing agreement with Donald Trump.
After acquiring Superba, Inc., in January 2007, PVH now has a tie license for brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Michael Kors, JOE Joseph Abboud, Penguin Asli and Jones New York. The corporation began making menswear under the name Timberland in 2008, with women's clothing after 2009, under a license agreement.
On March 15, 2010, Phillips-Van Heusen acquired Tommy Hilfiger for $ 3 billion.
In the third quarter 2010 losses made on the brand "Van Heusen" led to the decision to pull it out of all European trading markets. In March 2011 the company did not sell products with that name in Europe. All the staff of Europe became excessive.
In February 2013, PVH acquired Warnaco Group, which manufactures Calvin Klein underwear, jeans and under-licensed sports apparel, thus consolidating Calvin Klein's brand control. The acquisition of Warnaco also added Warner and Olga's intimate apparel brands, as well as the Speedo swimwear brand (the latter only in North America).
In November 2013, PVH sold G.H. Bass Brand and all its assets, drawings and licenses for G-III Apparel Group. PVH terminated its license agreement with Trump in July 2015, after Macy stopped selling his Trump Signature Collection due to the controversial comments he made about illegal immigrants.
Distribution
PVH provides products for many popular department stores, such as Sears, JC Penney, Macy's, MYER, David Jones, Kohl's, and Dillard's, both through their own labels and private label agreements. PVH also sells its products directly to customers through approximately 700 stores with brands Van Heusen, Tommy Hilfiger, and Calvin Klein.
Calvin Klein stores sell a wide range of products at full price, different from the outlet stores. These stores are about 10,000 square feet (930 m 2 ). Phillips-Van Heusen closed out retail division outlet Geoffrey Beene in 2008. About 25 percent of Geoffrey Beene outlet stores become Calvin Klein stores, while 75 percent of other stores are closed entirely. The Company will continue to license Geoffrey Beene's brand name to Geoffrey Beene's shirt and men's clothing until at least 2013. By 2015, PVH closed its Izod retail division due to an increasingly competitive environment driven by more premium brands in retail outlet channels; this does not affect Izod's wholesale business to department stores and online retailers. Select the Izod product now available in some Van Heusen stores.
Marketing
Historically, PVH has not had a strong advertising presence, preferring to let department store customers market their products in their stores.
On October 4, 2007, PVH took over the naming rights to the Meadowlands Sports Complex arena in East Rutherford, New Jersey. The name of the arena was changed to Izod Center, and the change became effective on October 31, 2007. The corporation will pay about $ 1.3 million per year over the next five years for naming rights, and will handle marketing for arena events.
Controversy
Environmental practices
In July 2011, PVH - along with other major fashion and sports brands including Nike, Adidas and Abercrombie & amp; Fitch - is the subject of a report by the Greenpeace environmental group entitled "Dirty Laundry". PVH is accused of working with suppliers in China who, according to the report's findings, contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from a facility owned by Youngor Group located in the Yangtze River Delta and others belonging to the Good Immersion Factory Ltd. located on the Pearl River Delta tributaries reveal the presence of harmful and persistent hazardous chemicals, including alkylphenol, perfluorinated compounds, and perfluorooctane sulphonates.
Animal Testing
Concerns also arise about PVH practices related to animal testing.
See also
- Ikonix Brand Group
References
External links
- Company website
- IZOD website
- IZOD CENTER website
- Van Heusen's website
- The Calvin Klein website
- Tommy Hilfiger's website
Source of the article : Wikipedia
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