Warrior Sports is a manufacturer of lacrosse, ice hockey, and football and apparel equipment from the United States based in Warren, Michigan. The Warrior enters the football market in 2012, producing kit and training equipment for several clubs around the world, although sponsorship and football products are subsequently terminated with the entry of the New Balance parent into the category.
Video Warrior Sports
Histori
Warrior Sports was founded in 1992 by David Morrow, a former lacrosse player. The name of the company comes from the roots of Morrow as a member of the Brother Rice Lacrosse team, Warriors, in Birmingham, Michigan. The company started as the first producer of titanium lacrosse shafts, which changed the game because of its strength and light weight. Morrow went on to highlight the pivot breakthrough as he played for the Princeton Tigers lacrosse team. He also became an NCAA player this year. In 2004, a private company, New Balance Athletic Shoe, Inc. gained interest in controlling the Warrior. One year later, the Warrior moved into the ice hockey industry when it acquired the California-based Innovative Hockey producer.
Maps Warrior Sports
Controversy
Beginning in July 2012, Warrior Lacrosse is involved in controversy by launching a Twitter marketing campaign where users are put into the lottery to win a pair of free shoes if they use the #ninjaplease hashtag. This campaign has been ridiculed extensively throughout the industry and in the lacrosse world. Because the Warrior is the founding factor in Major League Lacrosse (MLL) and sponsors of all teams, several African-American players in the league have protested, with the possibility of retiring from the league if the controversy is not handled appropriately. Warrior suspends campaigns and MLL removes all references on October 29, 2012, when the meaning of the hashtag used in the campaign is of concern to officials of both organizations.
Sponsors
In April 2011, Warrior Sports reportedly signed a sponsorship deal for Liverpool worth £ 25 million per season in the 2012-13 season, while Carlsberg reduced their annual sponsorship by half, surpassing the £ 23.3 million British club record paid by Nike for supplying Manchester United and an earlier deal from Adidas worth Ã, £ 13 million. On January 18, 2012, Liverpool and Warrior Sports announced an agreement between the two organizations, where the Warrior sponsors an effective Liverpool kit from June 1, 2012. The new Liverpool home kit was launched on Liverpool's official website on May 11, 2012, and is famous for its classic design them and return to the club's simpler badge. This design was greeted by most fans but has made some people angry. This is because the new kit moves a traditional warning symbol for Hillsborough disaster from front to back kit.
On June 5, 2013, a new Liverpool away kit was launched for the 2013-14 season. Described as "possibly one of the worst football kits of all time", its reception is very negative, both in the media and from the fans, who quickly take to social media to express their dislike of it.
In February 2015, parent company New Balance announced it was entering the global football market. As part of the movement, all clubs and players sponsored by the Warrior will be equipped by New Balance while the Warrior will return only to hockey and lacrosse forward.
The Boston Bruins training facility of the National Hockey League and home stadium of the Boston Pride of the National Hockey League is named Warrior Ice Arena. Arena, part of a larger project called Boston Landing is owned by the parent company Warrior, New Balance.
References
External links
- Official website
- Warrior Football
Source of the article : Wikipedia
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